I really like this gradual tan lotion. It's easy to apply and leaves a nice color to the skin. I find it easy to build too. To build I would use daily to maintain, use every other day.

This is my second time purchasing! I apply at night and wake up with a nice even tan. Does not streak and adds a nice glow! I use it every other day or so to maintain a tan! Best gradual tanner I have used!

I love using this throughout the wintertime because it is very easy to apply with a mitt and moisturizers much better than the mousse in the dryer season. It provides a gradual tan, like the name suggests, so you are able to get the color you want to achieve easily by maintaining it. It gives the skin a nice natural glow especially when I need a light tan in the colder months.

Good stuff. Better than other brands I've used. I use it before I go to bed and then shower in the morning. I use it about 4 times a week. It makes my skin look better than it really is... Not quite a tan, though. Sadly, it smells funky. My dogs want to lick it off my arms. : / I guess they give it a good review, too.

So I bought this on sale at Ulta (paid 10 dollars) and I really like it. It's just like Jergens Natural Glow + Firming Daily Moisturizer ($9.99 regular price at Ulta). I only used it on my legs, builds amazing tan after one week of use. Would buy it again for 10 dollars, but it's not worth $25.00. Gonna stick with Jergens for the time being.