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VIRTUE Full Shampoo (8 fl. oz.)

A shampoo to add volume and density to fine, limp hair.

VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity
  • Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

  • Cleanses and dissolves excess oil
  • Helps fight frizz and protect against humidity
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

  • 84% of women said their hair felt thicker
  • 87% of women said their hair had more body
  • 86% of women said their hair looked fuller

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Fine Hair, Normal Hair
Ingredient: Antioxidants, Keratin
Shampoo: Volume Shampoo

Active: Alpha Keratin 60ku® Protein.

Inactive: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

VIRTUE Full Shampoo (8 fl. oz.)

A shampoo to add volume and density to fine, limp hair.

Earn 190 reward points when purchasing this product as a rewards member*

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USD 38.0

$38.00

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VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity
  • Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

  • Cleanses and dissolves excess oil
  • Helps fight frizz and protect against humidity
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

  • 84% of women said their hair felt thicker
  • 87% of women said their hair had more body
  • 86% of women said their hair looked fuller

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Fine Hair, Normal Hair
Ingredient: Antioxidants, Keratin
Shampoo: Volume Shampoo

Active: Alpha Keratin 60ku® Protein.

Inactive: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Customer Reviews

Overall Rating : 5.0 / 5 (7 Reviews)
  • 7 5 star reviews
  • 0 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
 

Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

Favorite product

the price speaks for itself, they could up the price and i'm sure many would continue to buy this product. why? because it's great! leaves your hair smooth and in better condition

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Cleaned my hair nicely

First wash and my hair was super smooth and soft. I think all of the buildup from other shampoo was cleaned away. I will continue to use this and the conditioner is great in combination.

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Love this Line!

I have been using this shampoo, the Refresh once a week, and the Full Conditioner (just on my ends) and sincerely think this has made a difference in my hair. I have very fine hair, and not a lot of it, and feel like these products actually give me volume without additional products. I'm not a huge fan of the price of this brand, but I do think it makes a difference. Luckily Dermstore and the Virtue website have 20% off sales on these products often enough that I can repurchase at sale times, and makes me feel like it's a tiny bit more affordable. Quality product, and will continue to repurchase!

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The one I've been searching for.

I've had problem with thinning hair and hair loss for years. This product really enhanced my hair texture.

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I did not like the smell

I tried this shampoo and could not get over the smell. It's a very strong perfume smell. I can't speak for the results.

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Love this!

I love this brand and product! I've gone through so many searching for the right one that makes my hair full, shiny and doesn't leave it oily. This is it!

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Just Right

This shampoo has just enough conditioning properties without weighing my hair down. (I do not have to use a conditioner) Great volume. Perfect for my color treated hair

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