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VIRTUE Full Shampoo (8 fl. oz.)
A shampoo to add volume and density to fine, limp hair.
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4 installments of $10.50 with Klarna Learn more
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4 installments of $10.50 with afterpay Learn more
VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Cleanses and dissolves excess oil
- Helps fight frizz and protect against humidity
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies*:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Fine Hair, Normal Hair
Ingredient: Antioxidants, Keratin
Shampoo: Volume Shampoo
Active: Alpha Keratin 60ku® Protein.
Inactive: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
- VIRTUE
- 240ml
- Full Size
VIRTUE Full Shampoo (8 fl. oz.)
A shampoo to add volume and density to fine, limp hair.
Earn 210 reward points when purchasing this product as a rewards member*
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Free delivery after your first order
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You control the frequency
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No commitment. Cancel or delay
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Payment will be taken every month. months.
$42.00
$22 VIRTUE Gift
Sold out
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4 installments of $10.50 with Klarna Learn more
-
4 installments of $10.50 with afterpay Learn more
Delivery & Returns
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VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Cleanses and dissolves excess oil
- Helps fight frizz and protect against humidity
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies*:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Fine Hair, Normal Hair
Ingredient: Antioxidants, Keratin
Shampoo: Volume Shampoo
Active: Alpha Keratin 60ku® Protein.
Inactive: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
- VIRTUE
- 240ml
- Full Size
Customer Reviews
Top Customer Reviews
Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.
Reward members earn 50 points for every review written on verified purchases.
Virtue full shampoo
I tried this shampoo for the first time and it gave my thin hair volume and thickness. I love it. I bought the mini to try out and I will be ordering the full size. Sometimes you have to try it twice or more to get results, but the first wash I was impressed with this product.
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Does not clean well
Gentle shampoo does not properly clean the scalp. Scalp still feels oily after one wash, need to double wash. Returning.
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fantastic product
This shampoo gives my hair tons of volume without leaving it feel stiff or sticky.
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Very Nice
Made my hair very, very soft and clean feeling. Definitely added more fullness to my hair. My hair is thin and straight and even my boyfriend noticed a difference!
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Not sure yet
I purchased based on the good reviews. So far, it doesn't seem superior to the Pureology shampoo I'd been using. May need to use for 5-6 weeks to see if there is a difference/ if this is superior product.
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Gets the job done
This brand was highly recommended, though it doesn't leave my fine hair feeling any more healthy or special
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Not for Color Treated Hair
I have hair that is thin and fine with highlights and some old color. This shampoo strips any residual color from your hair and is very drying. I’m guessing that if you had virgin thin fine hair than the shampoo might work for you.
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Virtue Full shampoo
Love Virtue shampoo and conditioner, it is an amazing product. Gives my hair full head of hair, I also use the smoothing conditioner.
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Stripped all the red out of my hair in 1 shampoo
This was recommended for me as a clean shampoo that was great for color treated hair. Maybe it is for other people but my red rinsed down the drain with the very first shampoo. I even went back to the salon thinking they did something wrong on their end based on this product's rave reviews. Nope. Switched to Shu and my red is still going strong 3 weeks post-coloring.
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Favorite product
the price speaks for itself, they could up the price and i'm sure many would continue to buy this product. why? because it's great! leaves your hair smooth and in better condition
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