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VIRTUE Lifting Powder (0.35 oz.)

A volumizing powder that instantly absorbs for an immediate lift.

VIRTUE® Lifting Powder is a weightless volumizing powder that combines the patented Alpha Keratin 60ku® with invigorating texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate lift, plus it helps fullness last all day. Perfect for second-day touch-ups to revive style, the unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Silica Silylate: offers superior oil absorption
  • Hydrated Silica: adds lift, volume and texture to hair
  • Asiaticoside / Madecassoside: helps to revitalize hair by neutralizing free radicals
  • Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny

Key Benefits:

  • Brings life to fine, flat hair
  • Provides an immediate lift and fullness
  • Protects hair against free radicals
  • Free of sulfates, parabens, phthalates, synthetic colors and dyes; gluten and cruelty-free

Clinical Studies*:

  • 93% of women felt this product provided instant lift and volume
  • 95% of women felt their hair looked fuller after just 1 week
  • 92% of women felt their hair looked thicker and had more body after just 1 week

*Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.

Hold the applicator 2–4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.

For instant lift, spray powder to dry hair all over the head near the root, then gently rub powder into scalp using a circular motion with the fingers to lift the hair. For up-dos with more volume and better hold, use Lifting Powder to add texture and grip. Apply all over the root and massage into the hair before styling; this will help to keep hair pins secured so the style won’t slip out over time. Lifting Powder is a great universal finisher that can be used in partnership with any and all of the stylers. If style is falling flat, this formula can reactivate it—simply pump a little into the hair and scrunch it in using fingertips. Start with small amounts, targeted first at roots and then build until desired style is achieved.

Active: Alpha Keratin 60ku®.

Inactive: Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel.

Brand:
VIRTUE
Volume:
0.35oz
Size:
Full Size

VIRTUE Lifting Powder (0.35 oz.)

A volumizing powder that instantly absorbs for an immediate lift.

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USD 34.0

$34.00

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VIRTUE® Lifting Powder is a weightless volumizing powder that combines the patented Alpha Keratin 60ku® with invigorating texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate lift, plus it helps fullness last all day. Perfect for second-day touch-ups to revive style, the unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Silica Silylate: offers superior oil absorption
  • Hydrated Silica: adds lift, volume and texture to hair
  • Asiaticoside / Madecassoside: helps to revitalize hair by neutralizing free radicals
  • Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny

Key Benefits:

  • Brings life to fine, flat hair
  • Provides an immediate lift and fullness
  • Protects hair against free radicals
  • Free of sulfates, parabens, phthalates, synthetic colors and dyes; gluten and cruelty-free

Clinical Studies*:

  • 93% of women felt this product provided instant lift and volume
  • 95% of women felt their hair looked fuller after just 1 week
  • 92% of women felt their hair looked thicker and had more body after just 1 week

*Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.

Hold the applicator 2–4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.

For instant lift, spray powder to dry hair all over the head near the root, then gently rub powder into scalp using a circular motion with the fingers to lift the hair. For up-dos with more volume and better hold, use Lifting Powder to add texture and grip. Apply all over the root and massage into the hair before styling; this will help to keep hair pins secured so the style won’t slip out over time. Lifting Powder is a great universal finisher that can be used in partnership with any and all of the stylers. If style is falling flat, this formula can reactivate it—simply pump a little into the hair and scrunch it in using fingertips. Start with small amounts, targeted first at roots and then build until desired style is achieved.

Active: Alpha Keratin 60ku®.

Inactive: Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel.

Brand:
VIRTUE
Volume:
0.35oz
Size:
Full Size

Customer Reviews

Overall Rating : 4.0 / 5 (4 Reviews)
  • 3 5 star reviews
  • 0 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 1 1 star reviews
 

Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

Made My Hair Tangled

I was excited to try this product after seeing an influencer use it on Instagram. Unfortunately it made my hair very tangled and impossible to brush. I don't like feeling products in my hair, and wouldn't recommend this one.

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Will buy again

While you can feel this product in your hair, it isn't overly heavy and you can work it in well. I like using on freshly washed hair.

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Best voluminous

This lifting powder transforms my flat thin hair into beautiful thickness. I'm so happy my hairstylist recommended I use it!

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Great product

I have used a lot of virtue products and love them. This one definitely adds texture and lift but if you don't like to feel product in your hair this is not for you

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