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VIRTUE Recovery Shampoo (8 fl. oz.)

A strengthening shampoo to rebuild damaged hair.

VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Hydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shine
  • Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair
  • Grapefruit Extract: loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shine
  • Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

  • Heals hair and repairs damage from heat, chemicals, and color treatment
  • Cleanses and dissolves daily build-up
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

  • 97% of women said their hair felt softer after just one use
  • 97% of women felt their hair was less damaged
  • 91% of women felt their hair was more manageable

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Ideal for these Concerns: Damaged Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Repair Shampoo

Active: Alpha Keratin 60ku® Protein.

Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Frequently Bought Together

VIRTUE Recovery Shampoo (8 fl. oz.)
This item
VIRTUE Recovery Shampoo (8 fl. oz.)
$38.00
VIRTUE Recovery Shampoo (8 fl. oz.) + VIRTUE Recovery Conditioner (6.7 fl. oz.)

Total Price: $78.00

Add both to cart
VIRTUE Recovery Shampoo (8 fl. oz.)
This item
VIRTUE Recovery Shampoo (8 fl. oz.)
$38.00
Add both to cart

VIRTUE Recovery Shampoo (8 fl. oz.)

A strengthening shampoo to rebuild damaged hair.

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VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Hydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shine
  • Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair
  • Grapefruit Extract: loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shine
  • Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

  • Heals hair and repairs damage from heat, chemicals, and color treatment
  • Cleanses and dissolves daily build-up
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

  • 97% of women said their hair felt softer after just one use
  • 97% of women felt their hair was less damaged
  • 91% of women felt their hair was more manageable

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Ideal for these Concerns: Damaged Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Repair Shampoo

Active: Alpha Keratin 60ku® Protein.

Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Frequently Bought Together

VIRTUE Recovery Shampoo (8 fl. oz.)
This item
VIRTUE Recovery Shampoo (8 fl. oz.)
$38.00
VIRTUE Recovery Shampoo (8 fl. oz.) + VIRTUE Recovery Conditioner (6.7 fl. oz.)

Total Price: $78.00

Add both to cart
VIRTUE Recovery Shampoo (8 fl. oz.)
This item
VIRTUE Recovery Shampoo (8 fl. oz.)
$38.00
Add both to cart

Customer Reviews

Overall Rating : 4.72 / 5 (29 Reviews)
  • 25 5 star reviews
  • 2 4 star reviews
  • 1 3 star reviews
  • 0 2 star reviews
  • 1 1 star reviews
See all reviews
 

Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

New Discovery

Virtue Recovery shampoo and conditioner leave my colored hair soft and more manageable. Love the subtle coconut scent, too.

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1 point off for the scent of this shampoo

This shampoo is pretty heavy on the scent so I'm not fond of it for that reason but I do think it's a good shampoo. I won't buy it again because of the scent and with all the allergies that people have these days you'd think a company would make product lightly scented instead of heavy. I have put it in the guest bathroom. Bummer 

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Fine blonde hair

I have used this product for quite awhile.  I really like the smell and how clean my hair feels after washing it  twice.  

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Amazing Product

Love, love, love...Have used the Recovery shampoo & conditioner three times since receiving my order at the end of June. I noticed a difference after the first wash. My hair feels like it did in high school. Cannot wait to try more of Virtue's products!

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I just do not love this shampoo.

I am in the midst of using a deluxe sample and so far am unimpressed. The shampoo coats my hair and I get buildup over the week. I do not love it.

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Favorite Shampoo

I love this shampoo! It smells wonderful and really does seem to repair some of my damaged ends. My hair seems smoother after I use it.

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Has helped my damaged hair

My hair has been suffering from over color and the dry winter, and this has really helped to soften it up and improve the texture. It feels healthier than before I started using it.

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Loving it for my hair

I am currently using this shampoo and loving it. I have very fine hair that get tangled a lot when I sleep - to the point that I dread combing them for fear of breakage. But this shampoo acts as a detangler and I can comb through very easily after washing. Hair feels super hydrated and smooth. The one thing I dont like about it is the smell though. It smells sort of like Palmers cocoa butter and I am not a big fan of that smell. It does not stay on the hair after rinsing though. Would love to try other items from this brand in the future.

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Not A Fan...

I purchased the Recovery Shampoo and Conditioner with high hopes it would do wonders to combat frizz, damage, and dehydration in my hair. After using a couple times, I started to feel the product would build up in my scalp and didn't feel as clean after blow drying as it would if I let my hair dry naturally. I also was not a fan of the scent and found the bottle cap design to be very sharp around the edges. Have to say I would not repurchase.

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My New Favorite

I have hair that I have colored for many years, and am now working with the texture of graying hair. This shampoo has been great in repairing and controlling my very wild hair!

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