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VIRTUE Recovery Shampoo (8 fl. oz.)
A strengthening shampoo to rebuild damaged hair.
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4 installments of $10.00 with Klarna Learn more
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4 installments of $10.00 with afterpay Learn more
VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Hydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shine
- Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair
- Grapefruit Extract: loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shine
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Heals hair and repairs damage from heat, chemicals, and color treatment
- Cleanses and dissolves daily build-up
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies*:
- 97% of women said their hair felt softer after just one use
- 97% of women felt their hair was less damaged
- 91% of women felt their hair was more manageable
*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
Application Area: Hair
Ideal for these Concerns: Damaged Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Repair Shampoo
Active: Alpha Keratin 60ku® Protein.
Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
- VIRTUE
- 240ml
- Full Size
Frequently Bought Together
+
Total Price: $82.00
Add both to cart
VIRTUE Recovery Shampoo (8 fl. oz.)
A strengthening shampoo to rebuild damaged hair.
Earn 200 reward points when purchasing this product as a rewards member*
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Free delivery after your first order
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You control the frequency
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No commitment. Cancel or delay
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Payment will be taken every month. months.
$40.00
In stock
-
4 installments of $10.00 with Klarna Learn more
-
4 installments of $10.00 with afterpay Learn more
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VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Hydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shine
- Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair
- Grapefruit Extract: loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shine
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Heals hair and repairs damage from heat, chemicals, and color treatment
- Cleanses and dissolves daily build-up
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies*:
- 97% of women said their hair felt softer after just one use
- 97% of women felt their hair was less damaged
- 91% of women felt their hair was more manageable
*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
Application Area: Hair
Ideal for these Concerns: Damaged Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Repair Shampoo
Active: Alpha Keratin 60ku® Protein.
Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
- VIRTUE
- 240ml
- Full Size
Frequently Bought Together
+
Total Price: $82.00
Add both to cart
Customer Reviews
Top Customer Reviews
Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.
Reward members earn 50 points for every review written on verified purchases.
Best hair yet
This shampoo is amazing. My hair has never been healthier. I use the conditioner with it and my hair is in the best shape it has ever been.
Report this reviewReally enjoy using this
This is a great shampoo. It has a great lather and makes my hair smooth and soft. There is a strong tropical/coconut smell fyi.
Report this reviewObsessed
Almost had wished this product hadn't worked because of the cost but wow I've seen such a difference in my hair. Hydrates my hair, smooths out frizz, and makes my hair feel so much healthier.
Report this reviewTruly amazing
This shampoo is worth the hype! This product truly transformed my fine, brittle hair. Also I prefer this shampoo’s fragrance to the Olaplex shampoo as well.
Report this reviewNew Discovery
Virtue Recovery shampoo and conditioner leave my colored hair soft and more manageable. Love the subtle coconut scent, too.
Report this review1 point off for the scent of this shampoo
This shampoo is pretty heavy on the scent so I'm not fond of it for that reason but I do think it's a good shampoo. I won't buy it again because of the scent and with all the allergies that people have these days you'd think a company would make product lightly scented instead of heavy. I have put it in the guest bathroom. Bummer
Report this reviewFine blonde hair
I have used this product for quite awhile. I really like the smell and how clean my hair feels after washing it twice.
Report this reviewAmazing Product
Love, love, love...Have used the Recovery shampoo & conditioner three times since receiving my order at the end of June. I noticed a difference after the first wash. My hair feels like it did in high school. Cannot wait to try more of Virtue's products!
Report this reviewI just do not love this shampoo.
I am in the midst of using a deluxe sample and so far am unimpressed. The shampoo coats my hair and I get buildup over the week. I do not love it.
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