VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Key Ingredients:

• Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
• Hydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shine
• Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair
• Grapefruit Extract: loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shine
• Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

• Heals hair and repairs damage from heat, chemicals, and color treatment
• Cleanses and dissolves daily build-up
• Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

• 97% of women said their hair felt softer after just one use
• 97% of women felt their hair was less damaged
• 91% of women felt their hair was more manageable

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).