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VIRTUE Smooth Shampoo (8 fl. oz.)

A smoothing shampoo that cleanses and calms unruly hair.

VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Gotu Kola: a multitasking Indian herb that promotes strength, smoothness, and luster
  • Phospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidity
  • Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

  • Cleanse and calms unruly hair
  • Refines and de-frizzes strand by strand
  • Helps protect hair from environmental aggressors
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies:

  • 97% of women said their hair looked smoother*
  • 97% of women said their hair looked healthier*
  • 80% of women felt their hair looked smoother and more hydrated**

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Ideal for these Concerns: Frizzy Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Smoothing Shampoo

Active: Alpha Keratin 60ku® protein.

Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Frequently Bought Together

VIRTUE Smooth Shampoo (8 fl. oz.)
This item
VIRTUE Smooth Shampoo (8 fl. oz.)
$38.00
Select size
VIRTUE Smooth Shampoo (8 fl. oz.) + VIRTUE The Polish Un-Frizz Cream (4 fl. oz.)

Total Price: $78.00

Add both to cart
VIRTUE Smooth Shampoo (8 fl. oz.)
This item
VIRTUE Smooth Shampoo (8 fl. oz.)
$38.00
Select size
Add both to cart

VIRTUE Smooth Shampoo (8 fl. oz.)

A smoothing shampoo that cleanses and calms unruly hair.

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VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
  • Gotu Kola: a multitasking Indian herb that promotes strength, smoothness, and luster
  • Phospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidity
  • Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

  • Cleanse and calms unruly hair
  • Refines and de-frizzes strand by strand
  • Helps protect hair from environmental aggressors
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies:

  • 97% of women said their hair looked smoother*
  • 97% of women said their hair looked healthier*
  • 80% of women felt their hair looked smoother and more hydrated**

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Ideal for these Concerns: Frizzy Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Smoothing Shampoo

Active: Alpha Keratin 60ku® protein.

Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Brand:
VIRTUE
Volume:
240ml
Size:
Full Size

Frequently Bought Together

VIRTUE Smooth Shampoo (8 fl. oz.)
This item
VIRTUE Smooth Shampoo (8 fl. oz.)
$38.00
Select size
VIRTUE Smooth Shampoo (8 fl. oz.) + VIRTUE The Polish Un-Frizz Cream (4 fl. oz.)

Total Price: $78.00

Add both to cart
VIRTUE Smooth Shampoo (8 fl. oz.)
This item
VIRTUE Smooth Shampoo (8 fl. oz.)
$38.00
Select size
Add both to cart

Customer Reviews

Overall Rating : 4.6 / 5 (10 Reviews)
  • 8 5 star reviews
  • 0 4 star reviews
  • 2 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
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Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

The G. O. A. T.

This shampoo is a game changer for hair. The weather can really effect my hair and Virtue does wonders. It smells great and lathers nice too. 

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Virtue Smooting shampoo

Abseloutly love this shampoo, would not change it for anything. It makes my hair smooth and straight.

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fabulous for my 2b/2c hair

I almost didn't buy this because of the reviews but honestly if you have waves/curly hair it makes huge difference. I can straighten and curl my hair and am left without frizz for days. Scent is not off putting and doesn't last long term.

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Best sulfate-free shampoo

This lathers so well and really cleans my hair. I use this with the smooth conditioner and have found that the two have improved my hair.

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Love shampoo

It's a great products that works well with the conditioner. One of my favorites that I've tried.

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Not Virtue's Best

I had tried this shampoo for a few days as part of a Virtue kit and was not a huge fan. It did not suds up all that much and seemed to leave my hair a bit drier or stiffer than normal in the shower before I used conditioner. I have long hair that is naturally pretty straight, for reference. The conditioner and mask from this line were a better fit for my hair, and the hair oil is fabulous! Virtue has some winners, but the shampoo was not one of them for my hair.

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Great Product

This shampoo is really nice. I like that it makes my frizzy hair smooth and shiney, without making it greasy. It also lasts quite a while because you don't need very much shampoo, I've got hair down to the middle of my back and estimate that I can get 8 washes out of every 2 oz. of shampoo ( I had a sample size that was 2 oz). Not much of a sent to the shampoo, but that doesn't bother me.

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Virtue Shampoo

Absolutely love this product! Has a soft smell not too strong, you only have to use a little bit of the products and it lathers in to your hair. feels great on the hair.

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Adds volume

I got these instead of the blue line bc i have a lot of hair and it looks frizzy often. These guys didnt really helped with the frizz. They add volume instead. I like that the shampoo really cleanses your scalp without making your hair dry. I dont think i'll repurchase

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Smoothing and hydrating

This shampoo made my hair feel softer and it dried much smoother than normal. The packaging is super cute. I like the scent but wish it smelled the same as the Virtue Recovery line.

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