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VIRTUE Volumizing Primer (5 fl. oz.)

A weightless spray to build volume and create style.

VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier
  • Hydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hair
  • Panthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shine
  • Hydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health
  • Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny

Key Benefits:

  • Builds volume at the root
  • Supports your style for all-day hold
  • Mends hair prone to breakage
  • Protects against heat and environmental damage
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

  • After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style
  • 8 hours after first application, 94% of women said their style bounced back and restyled easier
  • After only 3 uses, 100% of women felt their hair was less limp
  • With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull

*Consumer perception study conducted on 50 respondents after 5 uses/one week.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

For a bouncy, voluminous blowout: spray Volumizing Primer throughout roots to mid-shaft and rough-dry by flipping your head upside down. Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down. Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.

To create long-lasting, soft, touchable waves: on towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair. Follow by spraying Volumizing Primer throughout on roots, section by section. Toss the hair upside down and rough dry on medium to low heat. Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.

Active: Alpha Keratin 60ku®.

Inactive: Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

Brand:
VIRTUE
Volume:
150ml
Size:
Full Size

VIRTUE Volumizing Primer (5 fl. oz.)

A weightless spray to build volume and create style.

Earn 180 reward points when purchasing this product as a rewards member*

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USD 36.0

$36.00

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VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up.

Key Ingredients:

  • Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier
  • Hydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hair
  • Panthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shine
  • Hydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health
  • Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny

Key Benefits:

  • Builds volume at the root
  • Supports your style for all-day hold
  • Mends hair prone to breakage
  • Protects against heat and environmental damage
  • Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

  • After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style
  • 8 hours after first application, 94% of women said their style bounced back and restyled easier
  • After only 3 uses, 100% of women felt their hair was less limp
  • With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull

*Consumer perception study conducted on 50 respondents after 5 uses/one week.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

For a bouncy, voluminous blowout: spray Volumizing Primer throughout roots to mid-shaft and rough-dry by flipping your head upside down. Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down. Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.

To create long-lasting, soft, touchable waves: on towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair. Follow by spraying Volumizing Primer throughout on roots, section by section. Toss the hair upside down and rough dry on medium to low heat. Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.

Active: Alpha Keratin 60ku®.

Inactive: Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

Brand:
VIRTUE
Volume:
150ml
Size:
Full Size

Customer Reviews

Overall Rating : 5.0 / 5 (4 Reviews)
  • 4 5 star reviews
  • 0 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
 

Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

My Favorite Product

Love the product. Had my hairdresser try the spray on my newly haircut. She gave approval♥️

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Soooooo impressed

This and the Shampoo have been such a treat - I have very exasperating hair, fine-like baby fine. Needless to say, I have used MANY products in the never ending quest for something really helpful. Have to say this Virtue line has delivered beyond what I wanted to hope for. Worth every penny

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Great product

I really like how this spray gives my hair volume without making it feel dirty. Also, I have a very sensitive scalp and some products make it itchy. Not the case with this product. Will definitely buy again.

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New Favorite Brand

I have been using this for about 5 days. I love the fragrance and the volume this product adds to my hair. I have been pleased with the Virtue shampoo and hairspray, too.

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