This product is nice but plenty of other excellent options for a fraction of the price. Plus, it's now $70. Also, for all you suckers like me who bought this product, be sure to dig out the remaining product and transfer into another container. Half of the lip balm is packed below the tube's maximum surface level (when you swivel up the inner tube). not cool.

So I went into this with cautious optimism and initial skepticism. Then I swiped this on and..wow. I have noticed a significant reduction in the dryness of my lips. It lasts a good long while (even with wearing a mask all day while teaching). Best part is the subtle yet buildable pink tint. Only downside is that I have used up so much of it because I love putting it on! Haha! This will definitely be a repurchase for me!

This is a really nice lip balm-moisturizing and pumps lips immediately but in a natural way, gives a bit of a pink tint and gloss. I would happily pay, say, $20-30 for a product like this-which is still quite expensive for a lip balm but at $70 it is insane.

i was not really impressed with the moisture factor or the color payoff for a lip balm at this price. I would not purchase this again.

I have visited Russia and I like The GUM mall and the TSUM mall. You can find this lip balm in most upscale cosmetic stores all over Moscow City. Korean skincare is very popular in Russia. This is the best of Korean skincare. This balm is feautured in most prestigious magazines and beauty boutiques. Sheer pink lip balm is so beautiful!

Its an ok lip balm. I do think it is defiantlly over priced. there are similar products out there for a fraction of the price.

Let me preface this review by saying that I am a lip balm junkie. I apply lip balm at least 30 times a day, I cannot live without it and I have tried all sorts of brands and price points. Luckily I got $20 off by using my points, but even still, I feel so foolish for having bought into the hype around this product. It is alright, there is nothing bad about it, but it is SO un-exceptional. The "tint" it provides doesn't show up on me, and it wears off rather quickly. It doesn't leave my lips feeling any different than a drug store balm. I haven't noticed any positive changes in my lips. It just isn't worth it. The tube is pretty at first, but it scratches and dents very easily. Mediocre.

i had high expectations for this product based mainly on the price...wow it must be the HG of lip balm if it costs $55! I could not find any reviews of the product and took a chance anyway. I gave it a fair try and used it exclusively for 7 days. My lips are just the normal winter dry - nothing extreme. This isnt even close to a HG on any level - my carmex or Dr. Dans cortibalm works better at moisturizing and conditioning at 1/10th of the price. The one star is for - no scent, smooth texture and a very pretty silver tube!