As we get older, our bodies produce less collagen and elastin, which are the proteins that keep skin firm, lifted and stretchy. Things like sun exposure, weight changes, smoking and even stress can speed up that process. Over time, the skin's support system breaks down, leading to sagging.

To some extent, yes. While we can't fully reverse skin laxity, we can improve it. With the right skincare routine, healthy lifestyle and targeted treatments, the skin can regain a firmer, more toned appearance. The earlier you begin addressing it, the better the results.

Vitamin C is a big one, since it plays a major role in collagen production. If you're low on vitamin C, your skin may not be able to hold its firmness as well. Vitamin A, E and B vitamins like biotin are also important for keeping the skin healthy and resilient.

Collagen creams help hydrate and plump the skin’s surface, giving it a firmer appearance. While the collagen molecules in topical products are too large to penetrate deeply, these creams often include peptides or other actives that stimulate your skin to produce more of its collagen over time.

Yes, retinol can help improve firmness. It boosts cell turnover and helps your skin produce more collagen, which over time can reduce fine lines and make the skin feel tighter and smoother. You just want to be consistent with it and always use SPF, since retinol can make your skin more sensitive to the sun.