5 Emerging Beauty Trends That’ll Dominate Summer 2025
As we welcome the warmth of summer, it’s the perfect time to refresh our beauty routines and embrace new trends that are all about balance, innovation, and natural radiance. This year, the focus is on skin that feels healthy and strong, hair with effortless texture, and cutting-edge technology that elevates your self care. Let’s dive into the emerging beauty trends you’ll want to try this summer!
Meet the Expert
- Lindsay Holdorf - Licensed Esthetician
Esthetician-Approved Summer Beauty Trends 2025
1. Cherry Cheeks
This trend draws inspiration from cherry hues, offering a bold yet natural look that complements various skin tones. It's a continuation of the fruity makeup trends, following the popularity of strawberry and peach-inspired aesthetics in previous years.
RMS Beauty Lip2Cheek - Beloved
94 reviews
$40.00
A versatile, clean beauty cream that delivers a true red hue with a hint of poppy, flattering all skin tones. Its concentrated formula ensures a little goes a long way, offering a youthful, dewy finish.
Key Ingredients: Wildcrafted Buriti Oil, Shea Butter, Organic Cocoa Seed Butter
Skin Type: All Skin Types
Skin Benefit(s): Hydrating, blendable cream for lips and cheeks
Esthetician Tip: Use it on both lips and cheeks to tie your whole makeup look together effortlessly.
NUDESTIX Nudies Bloom - Poppy Girl
1 reviews
$35.00
Formulated with skin-loving ingredients, this product provides a natural flush of color with a radiant, lit-from-within glow. The dual-ended design includes a color stick on one end and a blending brush on the other, offering convenience for on-the-go application.
Key Ingredients: Vitamin E
Skin Type: All Skin Types
Skin Benefit(s): Hydration, nourishment, and protecting the skin
Esthetician Tip: Gently tap to blend and build the color gradually.
2. Barrier Boost
Focuses on nurturing and strengthening the skin's natural protective barrier. Encouraging a simpler, more mindful approach to skincare, prioritizing skin health and resilience for a natural, glowing complexion.
EltaMD Barrier Renewal Complex
197 reviews
$62.00
A facial moisturizer designed to strengthen and repair the skin's natural barrier. Clinically proven to hydrate and improve dry, compromised skin within 24 hours, it enhances skin texture, tone, and elasticity over time.
Key Ingredients: Ceramides, Peptides, Hyaluronic Acid, Glycerin
Skin Type: Dry, Mature
Skin Benefit(s): Strengthens skin barrier, reduces fine lines & wrinkles, improves skin texture
Esthetician Tip: Use your favorite serums underneath, but make sure to allow your serums to fully absorb before applying the moisturizer to ensure the ingredients penetrate effectively.
Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum
7 reviews
$199.00
A high-performance facial serum designed to support skin recovery and resilience. Formulated with a blend of active ingredients, it aims to soothe irritation, reduce redness, and address multiple signs of aging.
Key Ingredients: Ectoin, Copper Peptides, Hexapeptides
Skin Type: All Skin Types
Skin Benefit(s): Support and strengthen the skin’s barrier
Esthetician Tip: Apply the serum to clean, slightly damp skin (ideally right after your toner or essence) to maximize absorption and hydration.
3. Effortless Waves
It is a celebration of natural texture and low-maintenance styling. This trend emphasizes embracing your hair's natural wave pattern, with minimal styling to achieve a relaxed, beachy look.
Oribe Après Beach Wave and Shine Spray
40 reviews
$46.00
A styling product designed to deliver effortless, beach-inspired waves with a touch of shine. Unlike traditional sea salt sprays, it avoids the typical dryness and stiffness, offering a moisturizing alternative for tousled, touchable texture.
Key Ingredients: Aloe Vera, Antioxidants, Herbal Extracts, Panthenol
Hair Type: All Hair Types
Hair Benefit(s): Creates beachy waves. Adds shine, hydrates, and moisturizes
Esthetician Tip: For best results, shake well and spray onto damp or dry hair from mid length to ends. Then scrunch with your hands or twist sections to enhance wave definition.
Briogeo Curl Charisma™ Rice Amino + Avocado Leave–In Defining Crème
37 reviews
$24.00
A lightweight, hydrating styling cream designed to enhance and define curls, waves, and coils. Formulated with plant-powered ingredients, it provides flexible hold and frizz control without the crunch.
Key Ingredients: Rice Amino Acids, Avocado Oil, Vitamin E
Hair Type: Curly Hair, Wavy Hair, Coily Hair
Hair Benefit(s): Enhanced curl definition, frizz control, moisture & shine
Esthetician Tip: After washing and conditioning, apply one to two quarter-sized amounts evenly to damp hair from root to tip. Do not rinse. Allow curls to air dry or diffuse with a blow dryer.
4. Body Rituals
This trend emphasizes skin care grade formulas for the body, featuring ingredients like retinol, vitamin C, and ceramides to treat concerns such as dullness, texture, and pigmentation. From exfoliating treatments to firming lotions, body rituals are no longer secondary, they’re the new standard in total skin wellness.
U Beauty Resurfacing Body Compound
$128.00
A premium body treatment designed to enhance skin texture and appearance. Utilizing the brand's proprietary SIREN Capsule Technology, this compound delivers a blend of exfoliants and hydrators to rejuvenate the skin.
Key Ingredients: Glycolic Acid, Lactic Acid, Shea Butter, Hyaluronic Acid
Skin Type: All Skin Types
Skin Benefit(s): Improved texture & elasticity. Reduces rough, dull skin, fine lines & wrinkles
Esthetician Tip: Use once daily, preferably in the evening. Apply to body areas that require additional exfoliation. For best results, wait at least one hour for the product to absorb before applying additional products.
SkinMedica Firm and Tone Lotion
9 reviews
$165.00
A professional-grade body treatment designed to address visible signs of skin aging. It targets concerns such as crepiness, uneven texture, and sagging, delivering a more youthful and toned appearance.
Key Ingredients: Peptides, Shitake Mushroom, Lemon Balm, Green Microalgae Extracts
Skin Type: All Skin Types
Skin Benefit(s):Improves the appearance of loose and sagging skin
Esthetician Tip: Visible improvements typically occur over several weeks. Clinical results show notable changes by week 4 and even more by week 12.
5. Device Drip
All about smart, tech-enhanced devices that deliver professional-grade results from the comfort of your bathroom counter. These next-gen devices are designed to boost product absorption, stimulate collagen production, reduce inflammation, and enhance your routine.
Shark Beauty CryoGlow Under- Eye Cooling + LED Anti-Aging & Skin Clearing Face Mask
$349.99
A cutting-edge skincare device designed to deliver professional-grade treatments at home. Combining advanced LED technology with cryo-inspired cooling, this mask offers four targeted modes to address various skin concerns.
Key Features: iQLED Technology, InstaChill Technology
Skin Type: All Skin Types
Skin Benefit(s): Minimize fine lines, promote firmer skin. Soothes & depuffs under eyes.
Esthetician Tip: After treatment, apply a hydrating or anti-aging serum to lock in benefits. Avoid applying active ingredients before using the device unless instructed by a dermatologist.
NuFACE Trinity+ Starter Kit
$395.00
An FDA-cleared, clinically tested microcurrent facial toning device designed to lift, tone, and contour the face and neck. Featuring the exclusive 3-Depth Technology, it targets three layers of the skin and underlying muscle for a comprehensive treatment.
Key Features: Facial Trainer Attachment, Aqua Gel Activator, Silk Crème Activator, Clean Sweep Applicator Brush
Skin Type: All Skin Types
Skin Benefit(s): Minimize fine lines, promote firmer skin. Soothes & depuffs under eyes.
Esthetician Tip: Lifts & tones facial muscles, enhances skin firmness & elasticity.
The Bottom Line
Whether you’re embracing the youthful flush of red blush, prioritizing your skin barrier, or incorporating high-tech devices into your routine, this season is all about radiance from the inside out. Natural waves and advanced body care add effortless beauty to the mix, making it easier than ever to feel confident in your skin!
Esthetics has been a lifelong passion for Lindsay. Growing up as a dancer fueled her love of makeup and skin care from an early age, ultimately leading her to pursue esthetics school after college. In over five years of experience as a licensed esthetician, she cultivated a diverse skill set, from running her own makeup artistry business and working in a Forbes-listed resort spa, to collaborating with dermatologists and nurse practitioners in performing medical aesthetic treatments. Since then, she has joined the Dermstore team offering virtual consultation services and more to make skin care education easily accessible for everyone, no matter where they're located.
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