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VIRTUE

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VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.

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Products

  • VIRTUE 6-in-1 Styler (4 fl. oz.)

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    4.82 Stars 28 Reviews
    $32.00
  • VIRTUE Recovery Shampoo (8 fl. oz.)

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    4.72 Stars 29 Reviews
    $38.00
  • VIRTUE Healing Oil (1.7 fl. oz.)

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    4.7 Stars 33 Reviews
    $42.00
  • VIRTUE Recovery Backbar Duo Kit - $162 Value

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    $138.00
  • VIRTUE Full Shampoo (8 fl. oz.)

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    4.3 Stars 10 Reviews
    $38.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

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    5.0 Stars 1 Reviews
    $134.00
  • VIRTUE Best Seller Blockbuster - $152 Value

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    $122.00
  • VIRTUE Flourish Conditioner For Thinning Hair 6.7 fl. oz.

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    5.0 Stars 1 Reviews
    $44.00
  • VIRTUE Recovery Shampoo (17 fl. oz.)

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    5.0 Stars 3 Reviews
    $72.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece

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    4.0 Stars 2 Reviews
    $55.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

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    5.0 Stars 2 Reviews
    $134.00
  • VIRTUE Recovery Conditioner (17 fl. oz.)

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    5.0 Stars 4 Reviews
    $86.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

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    3.83 Stars 6 Reviews
    $28.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)

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    5.0 Stars 3 Reviews
    $18.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

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    4.83 Stars 12 Reviews
    $28.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece

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    $55.00
  • VIRTUE Full Backbar Duo - $162 Value

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    $138.00
  • VIRTUE The Polish Un-Frizz Cream (4 fl. oz.)

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    3.83 Stars 6 Reviews
    $40.00
  • VIRTUE Minoxidil Foam 5 For Women 2 piece

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    $54.00
  • VIRTUE Smooth Backbar Duo - $162 Value

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    $138.00
  • VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

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    $42.00
  • VIRTUE Smooth Shampoo (8 fl. oz.)

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    4.6 Stars 10 Reviews
    $38.00
  • VIRTUE Curl Conditioner 6.7 fl. oz.

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    $40.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

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    4.77 Stars 13 Reviews
    $46.00
  • VIRTUE Curl Defining Whip 5.5 oz.

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    $36.00
  • VIRTUE Recovery Conditioner (2 fl. oz.)

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    4.4 Stars 5 Reviews
    $16.00
  • VIRTUE Dermstore Exclusive VIRTUE x Harry Josh® Pro Tools Travel Kit 4 piece - $139 Value

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    5.0 Stars 1 Reviews
    $97.00
  • VIRTUE Fresh Start Summer Hair Kit 3 piece - $86 Value

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    5.0 Stars 2 Reviews
    $65.00
  • VIRTUE The Perfect Ending Split End Serum (1.7 fl. oz.)

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    4.0 Stars 4 Reviews
    $40.00
  • VIRTUE Curl Shampoo 8 fl. oz.

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    $38.00
  • VIRTUE Topical Scalp Supplement (2 fl. oz.)

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    4.0 Stars 4 Reviews
    $54.00
  • VIRTUE Scalp Treatment Kit (3 piece - $100 Value)

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    4.4 Stars 5 Reviews
    $90.00
  • VIRTUE Refresh Dry Shampoo (1.8 oz.)

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    $16.00
  • VIRTUE Refresh Dry Shampoo (4.5 oz.)

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    2.5 Stars 2 Reviews
    $32.00
  • VIRTUE Recovery Conditioner (6.7 fl. oz.)

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    4.48 Stars 23 Reviews
    $40.00
  • VIRTUE Smooth Silken Discovery Kit (3 piece)

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    4.8 Stars 5 Reviews
    $36.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)

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    4.25 Stars 8 Reviews
    $40.00
  • VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)

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    4.88 Stars 8 Reviews
    $30.00
  • VIRTUE Flourish Manta Brush 1 piece

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    5.0 Stars 3 Reviews
    $32.00
  • VIRTUE Volumizing Primer (5 fl. oz.)

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    5.0 Stars 4 Reviews
    $36.00
  • VIRTUE Texturizing Spray (5 fl. oz.)

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    4.0 Stars 1 Reviews
    $36.00
  • VIRTUE Recovery Shampoo (2 fl. oz.)

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    5.0 Stars 2 Reviews
    $15.00
  • VIRTUE Lifting Powder (0.35 oz.)

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    4.0 Stars 4 Reviews
    $34.00
  • VIRTUE Restorative Treatment Mask (1.7 fl. oz.)

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    4.47 Stars 15 Reviews
    $30.00
  • VIRTUE Volumize Thicken Discovery Kit (3 piece)

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    5.0 Stars 2 Reviews
    $36.00