Anastasia Beverly Hills brow products. Shop now.

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Anastasia Beverly Hills Eyebrow Products

Cult-favorite for a reason.

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Skin-loving coverage and color.

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Glossy, matte and head-turning.

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Stunning shades with serious pay off.

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Build Your Best Brows

Sculpt. Define. Fill. Volumize. Endless options to design your perfect brow routine.

New Anastasia Beverly Hills Volumizing Brow Gel. Shop now.

Anastasia Beverly Hills FAQs

Who is the owner of Anastasia Beverly Hills?

Anastasia Beverly Hills was founded by makeup artist and industry disrupter Anastasia Soare. Anastasia’s brow expertise led her to patent a brow shaping technique based on facial symmetry in 1997, shortly before launching the industry’s first line of eyebrow products. The “Eyebrow Queen” has touched the brows of many stars like Hailey Bieber, Victoria Beckham and the Kardashians.

Is Anastasia Beverly Hills clean?

While Anastasia Beverly Hills is committed to using high-quality ingredients, the brand does not fully classify as "clean beauty." This means that some of their products may contain ingredients that are not typically labeled as clean. However, ABH does maintain ethical production practices and ingredient transparency. All products are guaranteed to be cruelty free and some products are also vegan.

Is Anastasia Beverly Hills silicone or water-based?

The formulation of Anastasia Beverly Hills products varies by product. To determine if a specific product is silicone or water-based, it's best to check the ingredient list.

How do you use Anastasia Beverly Hills Brow Freeze?

Grab a spoolie brush and gently swirl the brush in the Brow Freeze pot to pick up a small amount of product. A little goes a long way. Use the back of your hand or the lid of the Brow Freeze to work the product evenly into the spoolie fibers.
Starting at the base of your brows, brush upwards firmly as you move along the natural direction of your brows.
Continue brushing until you’ve reached your desired shape and fill any sparse areas with your ABH brow product of choice.
For a laminated look, use the end of the spoolie to press your brows down against your skin.
Allow a few seconds for The Brow Freeze to set in place and enjoy an all-day hold without flaking or stiffness.

How long does Anastasia brow last?

Anastasia Beverly Hills brow products are formulated to stay on all day. The longevity of each brow product can be vary based on things like the wearer’s skin type and general activity level.

What is the difference between Anastasia Brow Wiz and Brow Pencil?

The Brow Wiz is a slim, retractable pencil with a fine tip designed for creating precise, hair-like strokes. It is ideal for filling in sparse areas to achieve a natural, effortless look. The Brow Definer has a triangular tip that offers more versatility. The pointed end works to create thin strokes and the broader side works to fill in larger areas with ease. It is perfect for those looking for bold, defined brows.

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Anastasia Beverly Hills

Forever changing the makeup world, Anastasia Beverly Hills is known for its high-quality products and trend-setting ideas that have transformed the beauty industry. Influential among makeup artists and famous faces, the brand has brought Hollywood glamour to the modern world through the medium of makeup.

It all began with Anastasia Soare’s Golden Ratio® method, which sparked an eyebrow revolution by combining facial harmony with brow shaping on a mathematical basis. With brow gels, pomades and pencils to choose from, ABH makes achieving your brow goals easier than ever.

Gaining cult status in color cosmetics, the brand has mastered pro-level pigmentation, with eyeshadow palettes revered for their vibrant shades and shimmering hues. Starring iconic collections such as Modern Renaissance and Soft Glam, each powdered formula boasts buttery textures and long-lasting wear, essential for both every day elegance and full-glam looks.

Beyond the eyes, ABH has taken over the internet with viral highlighters, available in palettes, pencils and powders. Adorning the skin with lit-from-within luminosity, these highlighters offer multi-dimensional radiance with a soft-focus shimmer. Layer your glow with a pop of rosy blush for a fresh-faced finish.

Looking for the perfect lip combo? Whether you prefer a satin or matte finish, ABH offers a versatile range of pout-perfecting lipsticks, glosses and mousses in nonchalant nudes and ravishing reds. Pair with a sculpting lip liner for enhanced definition and extreme precision, with pigmented payoff worthy of ABH's name.

Explore the extensive range of professional-level makeup and create artistry looks good enough to go viral by shopping Anastasia Beverly Hills products with Dermstore.