I decided to stop coloring my hair and let my silver gray come shining through.  I still had to use a toner when having my hair cut to take out the yellow from the old color.  After trying the Olaplex I don't have to pay my hairdresser to use the toner, I can now shampoo it in at home which is such a savings.  My hair looks great and I am so happy I have found the Olaplex products.

I have tried this product in the past and the quality is amazing. It leaves my hair very shiny, smooth and manageable.  A little goes a long way, this is a very concentrated product.

I think this product does a fair job at keeping the brassiness down but I don't feel like it hydrates any more than any other regular blonding shampoo. However, I'm a loyal olaplex girl.

I'm not sure if I received a defective product or the purple shampoo is supposed to be so thin and runny. Other Olaplex products have a thicker consistency. I poured a bunch in my hand (thank you for the tip of using gloves!) and tried to lather away. I have long hair so I felt I needed more shampoo. I followed up with Olaplex mask. I would not recommend the purple Shampoo from Olaplex.

Love this shampoo.  Have tried other brands, and they can’t hold a candle to this brand!!

The shampoo definitely does a great job at getting rid off brassiness but I do find it drying. I’ve been adding the L’Oreal Blondifier mask to counteract the drying effects of the shampoo.

Helps maintain color; read directions  and follow. Worth the cost. Bonus: hair feels soft and healthy after use. 

My favorite purple shampoo! I mix this with my shampoo so that I don't have any purple pigment deposited. Works well to keep my hair blonde and bright!

I've been using other Olaplex products for years and was excited when this came out, but wasn't wowed. It's pretty thin compared to the other products, so I end up using it with my regular shampoo. I haven't really noticed anything better compared to other, thicker mask-like purple products (non Olaplex), so won't be buying again.

I use Olaplex 3 and Olaplex 0 regularly. I had previously used Olaplex shampoo and conditioner, and while I really liked it I cut it out of my routine because I didn't think the cost was worth the benefit for me. However, I am growing out highlights and it has been over a year since I had my hair colored. The growing out highlights have a brassy color as usually happens with blonde highlights. I used multiple purple shampoos and didn't seem much effect. I decided to give this one a try. I wet my hair in the sink, shampoo and put it up in a clip and let sit 10-15 minutes. I do this once a week and it helps a lot to take out the brassiness and leaves the old highlights much cooler toned so they blend well with the rest of my hair. I use a sulfate free shampoo on my other daily washes, and the brassiness seems to be held back all week. The purple shampoo is worth the cost to me, since I haven't found any other brand of purple shampoo that seems to be effective. Also, I like that this brand of purple shampoo doesn't leave the hair dry or damaged feeling.