I really like the consistency of this mascara and brush. I use it as my last layer of mascara because it really provides dark black color and thick overall coverage—think volume. I usually start with a primer, then use a mascara that has a thinner consistency but curls and Coates individual lashes then use this one at the end if I really want that for volumized look.

This mascara is amazing! This makes my lashes to so long and full. It doesn’t clump and goes on so nice and smooth. No flaking or transfer (huge plus). You do need make up remover to take it off. After using this mascara for a while now I can confidently say it is my favorite and I’ll continue to purchase this.

I love this mascara. Goes on super black and dramatic but feels soft. Does not irritate my sensitive eyes.

I use this daily and I get the longest lashes from this. I have tried so many but this one has been my favorite.

As other reviewers have mentioned, this mascara is smooth and pigmented. It does not feel like it will dry out your eyelashes like most other mascaras. It seems to be quite conditioning which is good for the health of your lashes. This mascara is not super dramatic, but it will give you dark fluttery lashes that are not clumped together with visible hardened product if that makes sense. However, it layers extremely well because of the formula. It looks more like you have on lash extensions than the appearance of wearing mascara, which I love. Best of all, I am trying to use cleaner cosmetics for personal health reasons and this was listed as a more natural alternative with good ingredients. It wears well and is easy to remove. I have never subscribed to a product before, but I will be adding this.

I have been using this mascara for probably 2 years now and i absolutely love it. Makes lashes look voluminous and beautiful. I like to layer to get more intensity, the only thing is that i have to check my eyes every time i pass a mirror for flakes but what can ya do? I havent found anything better than this. I want to add that the lettering on the bottle needs to be fixed because it starts rubbing off after about a month of use and when youre trying to do your makeup getting little black residue spots everywhere is not ideal. BUT this mascara is so good that i will put up with it and wrap the bottle in tape to prevent the residue from bothering me.

From the moment you take the wand out of the tube, you can feel that this mascara is going to go on smooth and clump-free. It does not dry out quickly like other mascaras. After a month, it is still as smooth as the first day I opened it. I love wearing it as my daytime mascara because it does not feel heavy or sticky and looks natural.