Here at Dermstore, we’re always on the lookout for brands and products that get you—our dear customers—curious and excited. And one way to measure that is by looking at which products, brands and ingredients you look up while browsing our site.
For 2018, we see a majority of 2017’s most exciting brands and products maintain their firm hold of the number-one spot, proving their continued presence—and dominance—on our collective beauty and skin care radar.
1. Most Searched Skin Care Brand: SkinCeuticals
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Followed by EltaMD, SkinMedica and Obagi
As the top searched skin care brand on Dermstore for two consecutive years, SkinCeuticals has successfully established itself as the go-to brand for advanced skin care solutions and innovative products. Backed by intensive clinical research, its highly effective formulations—combining the best of science and nature—include topical vitamin C, antioxidant treatments, moisturizers, broad-spectrum sunscreens and alpha hydroxy acids, which are all designed to counter signs of aging, improve skin health and protect against future damage.
From its line of exceptional skin care solutions, the SkinCeuticals C E Ferulic, which has racked up close to a thousand five-star reviews to date, stands out as Dermstore’s most searched product of 2018. Thanks to its highly potent formula that combines antioxidant powerhouses (ferulic acid and pure vitamins C and E) to reverse visible signs of aging and defend skin from damage caused by free radicals.
2. Most Searched Makeup: jane iredale
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Followed by Juice Beauty and Tarte
When it comes to beauty, jane iredale has set the standard for mineral makeup not only by being one of its originators but also with its cruelty-free products formulated with pure micronized minerals and pigments. The fact that it has kept its spot as the most searched makeup brand for the second year proves that it remains at the forefront of providing revolutionary products that do more than just hide flaws and blemishes. jane iredale’s makeup products are created and designed to promote healthy skin and complement your regimen. Its makeup line is among the favorites of those with rosacea and sensitive skin because of its clean and gentle formulation, skin health benefits and enviable staying power and coverage. Best of all, several of its products—including the PurePressed® Base, Glow Time Full Coverage Mineral BB Cream SPF 25 and Dream Tint—have earned the Skin Cancer Foundation’s seal of approval for their ability to provide effective sun protection.
3. Most Searched Hair Brand: Harry Josh® Pro Tools
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Followed by Briogeo
It’s not an overstatement to say that by marrying his unmatched expertise with cutting-edge technology, Harry Josh has single-handedly changed the hair care industry—and our daily hair-grooming habits—with his highly coveted line of professional-grade products. And for the second year in a row, Harry Josh® Pro Tools leads Dermstore’s most searched hair brand, with its coveted styling essentials and must-have tools continuously raking up well-deserved buzz and rave reviews from customers and styling pros alike. The Pro Tools Pro Dryer 2000, the most powerful dryer in its class, reduces drying time by 60 percent and allows for maximum styling control—whether you’re going for sleek and straight or big and bold.
4. Most Searched Natural Brand: Eminence Organic Skin Care
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Followed by Sunday Riley and Herbivore
As a brand, Eminence Organic Skin Care is steeped in tradition and values that are rooted in the natural healing powers of nature. From its humble beginnings, which saw brothers and co-founders Attila and Boldijarre Koronczay whipping up facial masks and serums in their kitchen, the brand has steadily built a strong following and has become synonymous with clean, sustainable and potent skin care products powered by fresh, hand-picked superfood ingredients derived from mother nature herself. And with the worldwide wellness trend cementing its reach in beauty and skin care, it’s no wonder this new entry to our most searched list continues to attract the curiosity of green-beauty newbies and the loyalty of skin care purists who have seen for themselves the wonders of effectively marrying decades-old knowledge and tradition with science and innovation. Its Bamboo Firming Fluid, which features natural retinol alternatives, remains one of Dermstore’s bestselling anti-aging creams.
5. Most Searched Sunscreen Brand: EltaMD
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Followed by Supergoop
When it comes to sun protection, few brands can hold a candle to EltaMD. Its lightweight, broad-spectrum sunscreens—created to fit every skin type—are specially formulated with zinc oxide, provide long-lasting protection and keep skin glowing and moisturized. Not only is this the second year that EltaMD has topped the list but the bestselling EltaMD UV Clear Broad-Spectrum SPF 46—rated five stars on Dermstore with close to a thousand reviews—has also become 2018’s most searched sunscreen product on Dermstore (and one of the products that we always see banish from our online shelves in a flash). This comes as no surprise considering that this lightweight, oil-free sunscreen provides broad-spectrum sun protection while moisturizing and refining skin with sodium hyaluronate and lactic acid. Users can’t stop praising its gentle and effective formula, with one calling it the “holy grail for the acne-prone!”
6. Most Searched Product Type: Toner
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Followed by Eye Cream and Sunscreen
Perhaps due in large part to Asian beauty blowing up in a major way in 2018, toners have dethroned eye creams as the most searched product type of 2018. With Korean skin care or K-beauty reinventing toners—and redefining everything we know about them—they have gone from being an oft-neglected part in our skin care regimens to becoming a key step in boosting hydration and achieving a luminous, glass-like visage. While traditional toners often come with a high percentage of alcohol, making them infamous for their drying effect on the skin, the new breed of toners are infused with ultra-hydrating ingredients—like aloe, floral water, hyaluronic acid and galactomyces ferment filtrate, to name a few—that balance, hydrate and rejuvenate skin. One of Dermstore’s bestselling toners: Obagi Nu-Derm Toner.
7. Most Searched Ingredient: Retinol
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Followed by Hydroquinone and Vitamin C
Retinol is hands-down the most effective anti-aging ingredient to ever find its way into our skin care products. So, really, none of us are surprised that this skin care superstar is still Dermstore’s most searched ingredient of 2018. A derivative of vitamin A, retinol is known for its ability to penetrate deep beneath the skin’s surface, thanks to its small molecular size. It works by speeding up cell renewal, blocking excess oil buildup, sloughing away dead skin cells and allowing your pores to breathe. It’s also a rich source of antioxidants, making it effective against free-radical damage. Given all these anti-aging and skin care benefits, is it any wonder retinol is keeping everyone interested and intrigued? If you want to up your skin care game, try Dermstore’s top-selling retinol: SkinMedica Age Defense Retinol Complex 1.0.
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Followed by slip and Nurse Jamie
Following the steady rise in non-invasive treatments and advancements in beauty technology that we’ve seen in recent years, skin care devices have also become more accessible and have made significant waves in 2018. NuFACE, in particular, became one of the most-talked-about brands when it comes to incorporating smart beauty gadgets into our daily routines. The only FDA-approved handheld micro-current device on the market, it uses micro-currents or tiny electric pulses to stimulate and tone facial muscles, conveniently mimicking the anti-aging effects of treatments that were once only available at your dermatologist’s clinic. The NuFACE Mini has earned itself a special place in the hearts of many skin care enthusiasts (and gadget hounds) not just because of its less intimidating price tag and portable design but also its ability to deliver the same visible and long-lasting results in no time.