Top Ten

10 of Our Most Popular Makeup Brands and Why We Love Them

popular makeup brands

When it comes to makeup brands and products, we tend to shop on a spectrum. Either we stick with the tried-and-true staples we’ve used since our teenage years, or we keep up with trends and buy whatever’s hot, new and exciting. Or, what’s likely true for many of us, we stick to a couple favorites and hop around when it comes to certain types of products. Whether your favorite mascara got discontinued and you’re looking for a new one or you’re on the hunt for a totally new-to-you brand, we’d love to help. We took a look at the brands our shoppers consistently buy—and rave about—to give you a good starting point. Check out the top 10 (in no particular order) below.

  1. 1. Colorescience
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    1. Colorescience

    Why We Love: This mineral-based cosmetics line includes SPF in most of its dermatologist-recommended products. From serums to powders, we love Colorescience’s skin perfectors, protectors and enhancers.

    Shoppers’ Choice: Colorescience Sunforgettable® Total Protection™ Face Shield SPF 50

    Reviews Say: “I was pleasantly surprised when I tried this product that it does not leave a white cast and is a perfect shade for my fair skin tone, covered up my dark spots very well, and evened out my skin tone.”

    Buy now with free delivery
  2. 2. jane iredale
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    2. jane iredale

    Why We Love: jane iredale creates gorgeous-colored products made without oil, perfume, alcohol, chemical additives and artificial dyes. Many of its products also feature SPF 15 or higher, are water resistant and are good for sensitive skin.
    Shoppers’ Choice: PurePressed® Base Mineral Foundation Refill SPF 20
    Reviews Say: “This is my favorite foundation I’ve ever tried. I suffer from some redness around my nose and chin, and this powder foundation makes my skin look even and like I’m not wearing makeup at all. I wear it alone and it generally lasts all day even without primer!”

    Buy now with free delivery
  3. 3. DHC
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    3. DHC

    Why We Love: This Japanese skin care and cosmetics brand combines the best of science and nature to help you achieve beautiful skin in so many ways. Their line of skin-gentle products features ingredients like virgin olive oil, Asian botanicals and other plant extracts.
    Shoppers’ Choice: Mascara Perfect Pro Double Protection
    Reviews Say: “This mascara is amazing, never clumps, washes off with just water, and makes my eyelashes so long. Will definitely continue to purchase.”

    Buy now with free delivery
  4. 4. Tarte Cosmetics
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    4. Tarte Cosmetics

    Why We Love: Tarte is able to create professional-quality, highly pigmented products that are eco-friendly and made with natural ingredients. It’s a win-win! Plus, their packaging is just as fun as their many eyeshadow and lip color shades.
    Shoppers’ Choice: Amazonian Clay Full Coverage Foundation SPF 15 Sunscreen
    Reviews Say: “Great foundation for oily skin! Lasts all day while providing flawless, amazing coverage!!!!!”

    Buy now with free delivery
  5. 5. Kevyn Aucoin
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    5. Kevyn Aucoin

    Why We Love: Created by the world-renowned makeup artist of the same name, Kevyn Aucoin’s products ooze glamour, beauty and fun. The line, which was inspired by some of Aucoin’s famous looks, makes looking fabulous easy and intuitive for the everyday woman.
    Shoppers’ Choice: The Sculpting Powder
    Reviews Say: “This powder is the perfect blend of colors to create a very natural contour. I’ve tried matte bronzers and blushes, but nothing works like this.”

    Buy now with free delivery
  6. 6. Dermablend
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    6. Dermablend

    Why We Love: Founded by a dermatologist and his makeup-artist wife, Dermablend offers a line of fragrance-free and allergen-free products for flawless skin. We especially love how easy their products make it to cover up bruises, scars and tattoos!
    Shoppers’ Choice: Cover Creme Full Coverage Foundation SPF 30
    Reviews Say: “Best cover creme! Covers EVERYTHING. Goes on smoothly with a finger and blends easily.”

    Buy now with free delivery
  7. 7. BY TERRY
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    7. BY TERRY

    Why We Love: BY TERRY’s products are just as beautiful and sophisticated as the packaging they come in. The brand’s in-house research-and-development team is committed to simplifying skin care and beauty without sacrificing performance.
    Shoppers’ Choice: Baume de Rose
    Reviews Say: “This is by far the best lip balm I have ever tried. I put it on at night and wake up to healthy, nourished lips.”

    Buy now with free delivery
  8. 8. RMS Beauty
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    8. RMS Beauty

    Why We Love: Free from toxic chemicals and made only from organic ingredients, RMS Beauty’s cosmetic line is one of our faves. The brand’s philosophy is to offer products that aren’t just non-toxic but actually nourish and improve the skin with each wear. We love the gorgeous colors, smooth formulas and concentrations of nutrients.
    Shoppers’ Choice: Un Cover-Up
    Reviews Say: “Tone blends in nicely, leaving a dewy finish. Perfect for adding just where you need (for me that’s under the eyes, on the chin and upper lip and over any blemish) and leave the rest of the face natural. Love this product, and it’s always in my bag.”

    Buy now with free delivery
  9. 9. beautyblender
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    9. beautyblender

    Why We Love: Like most things in life, the original is hard to beat. beautyblender created the original makeup sponge, which has spawned tons of copycats. If imitation is the best form of flattery, this brand should be feeling pretty good about itself.
    Shoppers’ Choice: The Original beautyblender
    Reviews Say: “It provides even, natural looking coverage. I definitely notice my makeup application looks more smooth and flawless after switching to this from a drugstore brand! I love using it wet, with a drop of oil mixed in my foundation, it gives the most flawless, luminous, glowing look to my skin!”

    Buy now with free delivery
  10. 10. Jouer Cosmetics
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    10. Jouer Cosmetics

    Why We Love: Jouer, which means “to play” in French takes a playful, fresh take on beauty and style. Their packaging is convenient, clean and simple—while their products are vibrant, gorgeous and inspired by nature. Plus, their cosmetics are formulated with good-for-you ingredients like antioxidants and anti-inflammatory botanicals.
    Shoppers’ Choice: Long-Wear Lip Creme Liquid Lipstick
    Reviews Say: “This is one of my favorite liquid lipstick brands. It’s not too drying and it’s long wearing and the colors are stunning. They are worth every penny!”

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Community Manager

Kaitlin Willow

Kaitlin Willow is Dermstore's Community Manager. She lives and breathes words—reading as many books as possible and writing her own novel, too. Kaitlin also has a sliiiight obsession with her dog, Benny. Learn more at