When it comes to makeup brands and products, we tend to shop on a spectrum. Either we stick with the tried-and-true staples we've used since our teenage years, or we keep up with trends and buy whatever's hot, new and exciting. Or, what's likely true for many of us, we stick to a couple favorites and hop around when it comes to certain types of products. Whether your favorite mascara got discontinued and you're looking for a new one or you're on the hunt for a totally new-to-you brand, we'd love to help. We took a look at the brands our shoppers consistently buy—and rave about—to give you a good starting point. Check out the top 10 (in no particular order) below.
1. Colorescience Sunforgettable® Total Protection™ Face Shield SPF 50 (PA++++) (1.8 fl. oz.)
Why We Love: This mineral-based cosmetics line includes SPF in most of its dermatologist-recommended products. From serums to powders, we love Colorescience's skin perfectors, protectors and enhancers.
Shoppers' Choice: Colorescience Sunforgettable® Total Protection™ Face Shield SPF 50
Reviews Say: “I was pleasantly surprised when I tried this product that it does not leave a white cast and is a perfect shade for my fair skin tone, covered up my dark spots very well, and evened out my skin tone.”
3. DHC Mascara Perfect Pro Double Protection - Black (0.17 oz.)
Why We Love: This Japanese skin care and cosmetics brand combines the best of science and nature to help you achieve beautiful skin in so many ways. Their line of skin-gentle products features ingredients like virgin olive oil, Asian botanicals and other plant extracts.
Shoppers' Choice: Mascara Perfect Pro Double Protection
Reviews Say: “This mascara is amazing, never clumps, washes off with just water, and makes my eyelashes so long. Will definitely continue to purchase.”
7. By Terry Baume de Rose Lip Care (10 g.)
Why We Love: BY TERRY's products are just as beautiful and sophisticated as the packaging they come in. The brand's in-house research-and-development team is committed to simplifying skin care and beauty without sacrificing performance.
Shoppers' Choice: Baume de Rose
Reviews Say: “This is by far the best lip balm I have ever tried. I put it on at night and wake up to healthy, nourished lips.”
9. beautyblender beautyblender original (1 piece)
Why We Love: Like most things in life, the original is hard to beat. beautyblender created the original makeup sponge, which has spawned tons of copycats. If imitation is the best form of flattery, this brand should be feeling pretty good about itself.
Shoppers' Choice: The Original beautyblender
Reviews Say: “It provides even, natural looking coverage. I definitely notice my makeup application looks more smooth and flawless after switching to this from a drugstore brand! I love using it wet, with a drop of oil mixed in my foundation, it gives the most flawless, luminous, glowing look to my skin!”
10. Jouer Cosmetics Long-Wear Lip Creme Liquid Lipstick (0.21 fl. oz.)
Why We Love: Jouer, which means "to play" in French takes a playful, fresh take on beauty and style. Their packaging is convenient, clean and simple—while their products are vibrant, gorgeous and inspired by nature. Plus, their cosmetics are formulated with good-for-you ingredients like antioxidants and anti-inflammatory botanicals.
Shoppers' Choice: Long-Wear Lip Creme Liquid Lipstick
Reviews Say: “This is one of my favorite liquid lipstick brands. It's not too drying and it's long wearing and the colors are stunning. They are worth every penny!”
