Top Ten

Revealed: The Most Searched For Products & Brands on Dermstore in 2021

It wouldn’t be the end of the year without a little reminiscence. Every year, we like to look back at the previous 12 months to uncover the biggest beauty trends and most-searched products and brands on Dermstore. It should come as no surprise that 2021 had many similarities to 2020 with many of us continuing to spend more time at home, taking video calls over in-person meetings, and frequently covering the lower half of our faces with masks. 2021 saw the return of some favorite brands, products, and ingredients, such as SkinCeuticals, Retinol, and skincare-inspired makeup. But, it was also very much about the eyes — and the pores.  

With face masks becoming a staple in our wardrobe, we traded our lipsticks in for eye creams and mascaras that rejuvenated, refreshed, and accentuated our features. And, with so much time spent staring at ourselves on video calls, we became increasingly aware of our complexions and reached for products such as toner and red light devices to target our concerns.  

Up ahead, we reveal our official list of the most searched brands, products, and ingredients on Dermstore in 2021.  

  1. Most Searched Skin Care Brand: SkinCeuticals
    $169.00 Buy now with Dermstore

    Most Searched Skin Care Brand: SkinCeuticals

    Just like last year (and the year before that, and the year before that…), SkinCeuticals was the most searched skincare brand of 2021 — and we aren’t the least bit surprised. The collection of dermatology-grade skincare elixirs have been a Dermstore favorite for five years in a row because of their potent formulas that show impressive results. The reason why SkinCeuticals is so coveted is thanks to the brand’s founder, Dr. Sheldon R. Pinnell — he’s a dermatologist and a chemist so knows the ins and outs of what produces results.

    Buy now with free delivery
  2. Most Searched New Brand: Kate Somerville
    $44.00 Buy now with Dermstore

    Most Searched New Brand: Kate Somerville

    This year’s most popular new brand also happens to be female-founded. Kate Somerville is responsible for some of the most famous complexions in Hollywood and has bottled up her skincare secrets to create a collection of transformative products, including retinol eye cream and a tried-and-true acne treatment. Try her sumptuous Goat Milk Cleanser, which will gently cleanse and soothe your skin without irritating. 

    Buy now with free delivery
  3. Most Searched Device Brand: Dr Dennis Gross
    $435.00 Buy now with Dermstore

    Most Searched Device Brand: Dr Dennis Gross

    When we think of beauty devices, we instantly think of Dr Dennis Gross — so, we aren’t surprised to find this high-tech skincare at the top of the most searched list. This is especially true as more and more at-home devices have made their way into our arsenals with the convenience of working from home (and some celebrity endorsements, too). If you want to splash out, try SpectraLite FaceWare Pro for impressive results

    Buy now with free delivery
  4. Most Searched Hair Care Brand: Olaplex
    $30.00 Buy now with Dermstore

    Most Searched Hair Care Brand: Olaplex

    Last year, Olaplex made our list as the most searched new brand. This year, it’s made its mark on the hair care category as Dermstore customers inquired about the brand’s cult-favorite formulas, such as the Bond Maintenance Shampoo. It’s not surprising that Olaplex remains on our list as the brand boasts professional-quality formulas, helping to achieve our ultimate hair goals.

    Buy now with free delivery
  5. Most Searched Specialist Sunscreen Brand: Supergoop!
    $36.00 Buy now with Dermstore

    Most Searched Specialist Sunscreen Brand: Supergoop!

    With dermatologists recommending everyday sunscreen wear, we’re proud to see a brand like Supergoop! on our top-searched list. Supergoop! makes sunscreen a lifestyle with a range of innovative products and formulas that offer SPF protection against the sun’s harmful UV rays. From hand cream enhanced with SPF 40 to sunscreen-infused makeup products, this brand makes sun protection convenient and fun.  

    Buy now with free delivery
  6. Most Searched Makeup Brand: ILIA
    $48.00 Buy now with Dermstore

    Most Searched Makeup Brand: ILIA

    The results are in and skincare-inspired makeup still takes the top spot for 2021. With many of us continuing to work from home and opting for formulas that are rooted in skincare, we aren’t surprised to see ILIA on our list for another year in a row. The clean makeup brand features minimalistic packaging and formulas for low-maintenance products that can be easily dabbed on with a finger to create a second-skin feel. The lightweight Super Serum Skin Tint with SPF is always a Dermstore customer favorite.  

    Buy now with free delivery
  7. Most Searched Product Type: Eye Cream
    $65.00 Buy now with Dermstore

    Most Searched Product Type: Eye Cream

    2021 was all about the eyes when it came to beauty products — likely due to the lower half of our faces often being covered with a mask. Dermstore customers focused their beauty routines on eye cream to nourish and soften the delicate skin around the windows to the soul. As a result, products such as Sunday Riley’s Auto Correct Eye Contour Cream were frequently searched (and added to cart).  

    Buy now with free delivery
  8. Most Searched Ingredient: Retinol
    $80.00 Buy now with Dermstore

    Most Searched Ingredient: Retinol

    Another year, another search for retinol! Last year’s top-searched ingredient made its way back on the list this year for its coveted skincare benefits, including targeting signs of aging such as fine lines and wrinkles, as well as helping to alleviate the signs of acne. This powerful skincare ingredient is a favorite and considered a must-have ingredient (next to sunscreen, of course) in most anti-aging arsenals.  

    Buy now with free delivery
  9. Most Searched Skincare Product: Toner
    $34.00 Buy now with Dermstore

    Most Searched Skincare Product: Toner

    This year was all about getting toned — on our complexions, that is. With many of us continuing to spend our days on video calls, we saw a lot of our skin and, perhaps, some things we wished to soften. Toner is a great addition to any skincare regimen that seeks to target the look of pores, reduce oil, refresh, and soothe the complexion. Try Paula’s Choice BHA Liquid Exfoliant, which contains beta hydroxy acids to unclog pores and smooth out the skin.  

    Buy now with free delivery
  10. Most Searched Haircare Product: Shampoo
    $49.00 Buy now with Dermstore

    Most Searched Haircare Product: Shampoo

    We washed our hair a lot in 2021 — or, at least, we shopped as if we did. Shampoo was the most searched haircare product of 2021 with brands such as Oribe making a splash — or lather — on our bathroom counters. Scalp care was also a big trend of 2021, so we aren’t surprised to see many Dermstore customers inquiring about ways to keep their roots squeaky clean.  

    Buy now with free delivery
  11. Most Searched Makeup Product: Mascara
    $34.50 Buy now with Dermstore

    Most Searched Makeup Product: Mascara

    See what we mean? It really was all about the eyes this year. And, with more and more people continuing to opt for natural-looking makeup, it’s no wonder why mascara was the most popular makeup product on Dermstore in 2021. This year, particular attention was paid to the way we condition and prime lashes before applying mascara with add to cart being clicked for products such as the RevitaLash Double-Ended Volume Set

    Buy now with free delivery


Beauty Reporter

Jessie Quinn

Jessie Quinn is a writer and editor with work published in NYLON Magazine, StyleCaster.com, Girlboss.com, Marvel.com, and more. She is a graduate of Academy of Art University with a Bachelor’s Degree in Fashion Journalism. Originally from Los Angeles, she currently resides in Brooklyn—her home for the last five years. In Jessie’s free time, you can find her creating content for her beauty blog, Hair Skin Kale, testing out DIY beauty recipes, exploring her neighborhood, or binge-watching episodes of Friends. Her background in fashion has taught her that beautiful skin never goes out of style. Follow her on Instagram.