Sometimes referred to as being “high maintenance to be low maintenance”, our endless pursuit of “I woke up like this” beauty is, at its core, a desire to simplify our lives and be ready for just about anything at a moment's notice. It means choosing products today that’ll produce dividends tomorrow. Like using permanent hair reduction devices to all but eliminate daily shaving, or a great skin care supplement regimen to boost skin health from the inside. Or having full, bold-looking brows and lashes with not an eyebrow pencil or mascara wand in sight.
Born in 2006 out of a desire to help his wife, Gail, feel beautiful during her fight against breast cancer, Dr. Michael Brinkenhoff, a renowned ophthalmologist, started RevitaLash Cosmetics with a perspective firmly grounded in science. What resulted was a line of groundbreaking, scientifically advanced brow, lash and hair products designed to enhance your own natural beauty.
The key to their volume-building success is their proprietary BioPeptin Complex®, a blend of peptides, biotin, lipids, and panthenol-rich green tea extract, that helps condition and strengthen eyebrows and eyelashes while defending against breakage and brittleness. Their award-winning RevitaBrow® Advanced Eyebrow Conditioner boasts some impressive numbers*: 96% experienced improved appearance of eyebrows overall while 94% experienced more defined-looking eyebrows, and 92% experienced a bolder, fuller-looking brows. The lash-enhancing formula, RevitaLash® Advanced, has amassed a cult following, with a tube sold every 30 seconds worldwide.
*Results from an independent 8-week consumer study including 112 participants including women and men.True to their (fuller, bolder looking) roots, their year-round support of breast cancer awareness, research, and education initiatives honors their reason for being: the courage and strength of Gayle Brinkenhoff and women everywhere through their Eternally Pink® pledge, which has donated over $3 million since 2018.
While an everyday imperative for the brand, their support of breast cancer awareness initiatives is particularly meaningful during Breast Cancer Awareness month. This year, for every special-edition pink RevitaBrow® Advanced and RevitaLash® Advanced purchased this October, they’ll donate $2 to breast cancer charities worldwide.
Shop the special edition formulas below:
Teresa Greenfeld has worked in fashion and beauty for over 15 years as a writer, editor and content strategist. She has been privileged to work at Carbon38 as a Senior Editor, at OliviaPalermo.com as the Fashion and Beauty Director, and has amassed a resume that includes Vogue, Allure and Elle magazines. Her passions include back-to-back sheet masks, reading peer-reviewed papers on skin care, and obsessive sunscreen application. Though born in Manhattan, she currently lives in LA, and will always consider herself a New Yorker at heart.
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