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Think Pink: RevitaLash Cosmetics is October’s Editor Obsession

Think Pink: RevitaLash Cosmetics is October’s Editor Obsession
Teresa Greenfeld
Writer and expert10 months ago
View Teresa Greenfeld's profile

Sometimes referred to as being “high maintenance to be low maintenance”, our endless pursuit of “I woke up like this” beauty is, at its core, a desire to simplify our lives and be ready for just about anything at a moment's notice. It means choosing products today that’ll produce dividends tomorrow. Like using permanent hair reduction devices to all but eliminate daily shaving, or a great skin care supplement regimen to boost skin health from the inside. Or having full, bold-looking brows and lashes with not an eyebrow pencil or mascara wand in sight.

Born in 2006 out of a desire to help his wife, Gail, feel beautiful during her fight against breast cancer, Dr. Michael Brinkenhoff, a renowned ophthalmologist, started RevitaLash Cosmetics with a perspective firmly grounded in science. What resulted was a line of groundbreaking, scientifically advanced brow, lash and hair products designed to enhance your own natural beauty.

The key to their volume-building success is their proprietary BioPeptin Complex®, a blend of peptides, biotin, lipids, and panthenol-rich green tea extract, that helps condition and strengthen eyebrows and eyelashes while defending against breakage and brittleness. Their award-winning RevitaBrow® Advanced Eyebrow Conditioner boasts some impressive numbers*: 96% experienced improved appearance of eyebrows overall while 94% experienced more defined-looking eyebrows, and 92% experienced a bolder, fuller-looking brows. The lash-enhancing formula, RevitaLash® Advanced, has amassed a cult following, with a tube sold every 30 seconds worldwide.

*Results from an independent 8-week consumer study including 112 participants including women and men.

True to their (fuller, bolder looking) roots, their year-round support of breast cancer awareness, research, and education initiatives honors their reason for being: the courage and strength of Gayle Brinkenhoff and women everywhere through their Eternally Pink® pledge, which has donated over $3 million since 2018.

While an everyday imperative for the brand, their support of breast cancer awareness initiatives is particularly meaningful during Breast Cancer Awareness month. This year, for every special-edition pink RevitaBrow® Advanced and RevitaLash® Advanced purchased this October, they’ll donate $2 to breast cancer charities worldwide.

Shop the special edition formulas below:

    Teresa Greenfeld
    Writer and expert
    View Teresa Greenfeld's profile

    Teresa Greenfeld has worked in fashion and beauty for over 15 years as a writer, editor and content strategist. She has been privileged to work at Carbon38 as a Senior Editor, at OliviaPalermo.com as the Fashion and Beauty Director, and has amassed a resume that includes Vogue, Allure and Elle magazines. Her passions include back-to-back sheet masks, reading peer-reviewed papers on skin care, and obsessive sunscreen application. Though born in Manhattan, she currently lives in LA, and will always consider herself a New Yorker at heart.

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