Until recently, the skin care industry is what most would consider a “woman’s world.” But the truth is, wanting a great complexion isn’t a desire exclusive to women.
“Men are becoming more educated [on proper skin care], and socially, it is becoming more acceptable to take care of men’s skin,” says Beverly Hills-based dermatologist Dr. Tess Mauricio. “Skin care for men is starting to be considered maintenance, and no longer considered only for women.”
As the “traditional” skin care customer is evolving, the skin care industry is evolving right along with it—and, as a result, gender-neutral skin care brands are on the rise.
Gender-neutral skin care are brands and products that cater equally to both men and women—whether through their marketing, their packaging or their formulation. Until recently, most skin care products were marketed toward women—and the products and brands that were marketed toward a male audience were clearly labeled “for men.” But skin care brands are realizing that creating products exclusively for men or women is limiting their appeal—and for no good reason.
While there are some minor differences in male and female skin (for example, “men have a thicker dermis and have more active sebaceous glands…[and] women’s skin tends to be more prone to dryness,” says Mauricio), there’s no real reason that men and women can’t use—and get results from—the same skin care products. “Skin care product ingredients do not know the gender of the skin they are applied to,” says New York-based dermatologist Dr. Fayne Frey. “So dry skin in a woman is treated the same as dry skin in a man.”
Clearly, taking a gender-neutral approach allows brands to reach a larger audience—and deliver results for consumers, regardless of gender.
So what are some of the best gender-neutral skin care brands on the market? Here are 15 brands to try if you want to see real results with your skin (whether you’re a man or a woman):