The 5 Best Virtue Hair Products That Come Beauty Editor-Approved
If you want good hair, it comes with work (unless you are generically blessed). Achieving healthy hair where every day is a good hair day requires a multi-step routine packed with scalp and hair-beneficial products. Virtue Hair Products is the brand that checks off all the boxes for advanced hair care products rooted in science that deliver results. Powered by a transformative protein, Alpha Keratin 60ku, each expertly formulated product in the line dramatically improves the hair's health, quality, and appearance, boosting self-confidence. Resident beauty editor Elise Tabin put the most popular Virtue hair products to the test. Ahead, she shares her honest opinions of her favorites that deliver repeatedly.
Editor Beauty Profile
- Hair Type: Wavy yet aging
- Hair Color: Brown with subtle highlights
- Hair Concern: Thinning, breakage, frizz, damage from coloring and heat styling
About Virtue
One of the industry's most celebrated hair care brands, Virtue is all about sourcing the highest-quality ingredients for optimal product performance. With a strong commitment to constantly pushing the boundaries of melding science with hair care, this high-performance brand prides itself on innovation, transparency, and inclusivity.
When a group of bioscientists found a new method to collect keratin, the main substance in hair, nails, and skin, in its purest form, the Alpha Keratin 60ku protein was discovered. Since the body recognizes the proprietary ingredient, the brand's hero ingredient, as its own, continued use of Virtue products transforms the hair in as little as five uses to improve its appearance and quality, making it as healthy as possible.
Virtue Hair Review 2025
1. Virtue Healing Oil
54 reviews
$45.00
Stressed-out and damaged hair needs a little TLC to nurse it back to health, which is what this oil achieves. Featuring a blend of hydrating oils and the Alpha Keratin 60ku protein, this multi-tasker improves shine, makes hair softer, and boosts the hydration department to help strengthen the hair and make it more resilient while protecting it from environmental damage. The best part? The clear, lightweight oil never weighs the hair down and leaves it glossy, making it a must-have product.
Key Ingredients: Tocopherol, Tahitian gardenia flower extract, Kalahari melon seed oil
Hair Type: All hair types
Hair Benefit(s): Hydrates dry, damaged hair, improves shine and softness, repairs signs of hair damage, strengthens the hair, protects against environmental aggressors
Personal Review: "This hair-repairing oil has been a go-to staple in my haircare routine for a few years. Whenever my hair feels dry or brittle, or I am exposing it to far too much heat, I coat my strands from root to tip with this oil and let it soak into my hair. I can see and feel a noticeable difference immediately—my hair feels softer, looks smoother, and has far more bounce and manageability. The coconut scent doesn't hurt either!"
2. Virtue Restorative Treatment
29 reviews
$70.00
This deep-conditioning treatment mask works overtime to hydrate dry, damaged strands without that dreaded greasy feel. Perfect for all hair types—even color-treated hair—the creamy formula infuses shine and immediate moisture into the hair, giving it a serious smoothing effect in mere minutes for soft, silky hair that's nourished and reinvigorated.
Key Ingredients: Brown algae, Amaranthus caudatus seed extract, baobab seed oil, artichoke leaf extract
Hair Type: All hair types
Hair Benefit(s): Intensely repairs damaged hair, provides protection against heat, enhances the hair's color, improves moisture retention, leaves hair shiny and soft
Personal Review: "Hands down, this is one of my favorite hair masks ever. I tend to favor ones with a thicker texture, like this hydrating mask, since they really infuse moisture back into my hair. Every time I treat my hair with this mask, it always comes out looking shiny and super glossy. Plus, it does some hair magic to make my ends less frizzy so that they can better handle a curl."
3. Virtue Full Shampoo
21 reviews
$42.00
This clean, color-safe formula, packed with a bevy of hair-plumping ingredients, helps add volume and thickness to thin, limp locks while it cleanses. Lifting away excess oil from the scalp adds body to thin and fine hair to improve overall volume and, therefore, the look of the hair.
Key Ingredients: Phospholipids, artichoke leaf, pink pomelo
Hair Type: Fine
Hair Benefit(s): Helps fight frizz, deeply cleans the hair, provides a volumizing effect, adds density to each strand, improves the hair's health over time
Personal Review: "Even though my hair isn't necessarily thin, it deserves a deep clean every now and then to help add some volume where I need it most. I like this shampoo for those very reasons, and whenever I wash my hair with it, I notice that it never feels dry like most other volumizing shampoos. It feels squeaky clean after a shampoo, yet it still feels soft and shiny—two musts I require from my shampoos."
4. Virtue Recovery Conditioner
$44.00
It's always a good idea to have an ultra-luxe, rich conditioner on hand, like this one, whether it is your daily go-to or you reach for it on an as-needed basis. Perfect for repairing damaged hair so it's softer, the high-powered conditioner helps rebuild damaged hair cuticles and brittle, split ends by filling in the cracks so the hair emerges healthier.
Key Ingredients: Hydrolyzed quinoa, baobab seed oil, grapefruit extract
Hair Type: Dry, Damaged
Hair Benefit(s): Leaves hair soft and shiny, rebuilds damaged hair and its cuticle, makes hair more manageable
Personal Review: "I find myself layering on a thick coating of this ultra-reparative conditioner weeks after a color appointment, which always leaves my hair dry and thirsty. What I like about this thick conditioner is that it really helps to restructure my hair so that the ends are less snarled and frayed, and the integrity of my hair is preserved."
5. Virtue Colorkick De-Brassing Shampoo
1 reviews
$44.00
Color-treated hair can easily lose its tone and start to fade due to frequent washing and using formulas that aren't the best match for it. When colored hair starts to fade and turn brassy, this brightening shampoo breathes new life into it by neutralizing brassy tones and adding moisture.
Key Ingredients: Plant-derived humectants
Hair Type: Color-treated and gray hair
Hair Benefit(s): Brightens and tones brassiness in the hair, adds a moisturizing effect, and detangles hair, leaving it soft and smooth
Personal Review: "My hair is naturally dark, and even though I only do baby lights every now and then, it still turns brassy quickly, which I don't like. However, this anti-brass shampoo neutralizes any orange and red tones, bringing everything down so it looks freshly colored. And unlike so many brass-busting shampoos I've used over the years, which often dehydrate my hair on the spot, this one leaves it feeling super soft and light and bouncy—a major benefit!"
The Bottom Line
Healthy hair that can withstand all the damage we inflict on it requires a well-devised hair care routine to support its needs. Beyond just shampoo and conditioner, specialty hair care products play a big role in hair health, and those, like Virtue Hair, that repair the hair are essential. Virtue Hair is the ultimate advanced, scientifically formulated haircare that garners real results for noticeable improvement.
Elise Minton Tabin is an award-winning beauty journalist, editor, and beauty expert with more than 16 years of experience. She previously held the title of Executive Beauty Editor at NewBeauty magazine, where she reported on beauty, plastic surgery, anti-aging, health and wellness. She was also instrumental in the launch of the beauty supplement brand Hush & Hush. A self-professed beauty junkie and retinol and sunscreen pusher, Elise knows what’s new, what works and who’s the best to go for every procedure under the sun. Follow Elise on Facebook, Instagram, and on her beauty blog, elisetabin.com
