Since 1994, jane iredale has brought skincare into the makeup world, creating skin-benefiting formulas long before the words “clean beauty” were buzz-worthy. Former casting director and producer Jane Iredale created the brand after seeing how stage makeup negatively impacted actors’ skin, often resulting in acne breakouts and dry skin. Since makeup spends so much time on complexions, Jane Iredale thought of a way to put that time to good use by creating products that nourish, hydrate, and protect the skin while also providing a layer of pigment to enhance beauty.
Enriched with ingredients such as algae extracts and pomegranate, Jane Iredale started with the Amazing Base Loose Mineral Powder, which was praised by dermatologists and plastic surgeons for its soothing properties and embraced by both the movie and beauty industry to help restore the skin while also functioning as makeup.
Since its creation, the jane iredale brand has continued to bring high-quality skincare ingredients to makeup formulas and brought countless coveted products—including foundations, tinted moisturizers, stick blushes, and powders—to the masses.
For over 25 years, jane iredale has brought clean makeup formulas to the masses, blending skincare formulas with pigments to elevate beauty and provide skincare with a blend of benefiting ingredients designed to support healthy complexions. While the brand focuses on formulas for all skin types, there is a specific lens on blemish-prone skin (especially those who are prone to breaking out from wearing makeup), as their clean makeup formulas can provide desired coverage while also supporting skin health.
The botanical ingredients found in jane iredale products are formulated to protect, nourish, and revitalize the skin, thanks to their potent antioxidants, added SPF, and hydrating components. From pomegranate extract and royal jelly to algae and apple extract, the Jane Iredale primers, foundations, and blushes all feature high-quality, skin-benefiting ingredient lineups that provide temporary pigments while working overtime to support the skin.
jane iredale PurePressed Base Mineral Foundation