An In-Depth Beauty Editor Review of Anastasia Beverly Hills Products
About Anastasia Beverly Hills
Anastasia Beverly Hills is a renowned name in the beauty industry, known for creating high-quality, professional-grade makeup products. Whether you're looking to perfect your brows, create stunning eye looks, or achieve flawless contouring, Anastasia Beverly Hills offers a wide range of cosmetics that cater to every need. Anastasia Beverly Hills' best-selling products are essential for anyone seeking bold, long-lasting makeup.
Brow Wiz
Brow Wiz is an ultra-slim, retractable eyebrow pencil that is designed to add definition and hair-like detail to the eyebrow with maximum precision and control. Available in 12 shades, the unique wax formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimics the look of hair-like texture for a natural-looking eyebrow.
Key Ingredients: Soybean Oil, Coco-Glycerides, Vegetable Oil
Personal Review: I feel like a makeup wizard every time I use the famous Anastasia Beverly Hills Brow Wiz. This dual ended eyebrow pencil has a micro-fine tip on one end and a spoolie brush on the other to blend in. As I have natural brunette hair, I like to fill in my brows with the Medium Brown shade before fluffing them out for a thick eyebrow look. If you’ve tried microblading your eyebrows in the past, you can brush up your brows to easily follow your brow shape to fill in any sparseness. If you haven’t, you can use the precision brow tip to create your ideal natural-looking brow shape. After all, eyebrows are the one thing you can get into shape without exercising…
Brow Definer
$26.00
Brow Definer is an all-in-one triangular-tipped retractable eyebrow pencil for defining, filling, and detailing brows. Available in 12 shades, this eyebrow pencil features three different-sized edges for versatility in application. The soft, custom-designed spoolie brush seamlessly blends for a natural-looking finish.
Key Ingredients: Mica, Fruit Wax/Cera, Lanolin
Personal Review: Make your brows a work of “arch” with the Anastasia Beverly Hills Brow Definer! This product features a triangular tipped pencil compared to its skinny sister (the Brow Wiz). The triangular shape to helps to create a sophisticated arch for full brows with definition and detail. As it’s so easy to use, I recommend this pencil whether you are a newbie to brow styling or a seasoned professional. The final aesthetic achieved is a Lily Collins level of perfect eyebrows in Emily in Paris.
Brow Freeze Gel
$26.00
The Brow Freeze Gel is an innovative, clear, brow wax-gel hybrid featuring a triple-action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. You can achieve lifted, laminated-look brows with hair-loving frozen technology.
Key Ingredients: Glycerin, Polymers, Biotin, Allantoin
Personal Review: For brows that are flawlessly frozen in time- the Brow Freeze Gel is the perfect final touch. This product is a natural alternative to professional brow lamination treatments to keep carefully crafted brows in place. The brush has been cleverly constructed with short bristles on one side to shape the brow, and longer bristles on the other to comb hair upwards for a laminated look. The formula has a clear, liquid consistency that’s easy-to-apply and dries quickly once set on brows. A little goes a long way, with long lasting hold for hours after application. I was impressed with the formula to see there is absolutely no flaky or sticky residue after using. The end result is the most beautifully feathered brows for my signature bold look. Forget the weather forecast—these brows are staying frozen in place all day!
Lash Sculpt Lengthening & Volumizing Mascara
$26.00
Meet the ultimate mascara, Lash Sculpt, a formula for extension-effect lashes that curl with every coat. Create extreme volume while lengthening and sculpting your lashes from root to tip—without any flaking, clumping, or smudging.
Key Ingredients: Collagen, Biotin, Peptides
Personal Review: I’m not one for drama…except on my eyes! And this Anastasia Beverly Hills Lash Sculpt Mascara will give you just that. As a lash extension lover myself, this is the only mascara I will use in between appointments as it gives my lashes that same level of volume and extension-effect appearance. It comes with a fluffy, tapered brush that captures every lash to separate and prevent clumping. The formula is buildable, so I recommend swiping on 2 coats on top lashes and 1 coat on lower lashes for an eye-opening look!
Lip Velvet Lipstick
$24.00
A velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear and a smoothing lip finish that allows you to line and apply with a multifunctional, teardrop-shaped cushioned wand.
Key Ingredients: Dimethicone, Isododecane, Crosspolymer
Personal Review: With fabulous brows and voluminous lashes- the final makeup touch is the perfect pout. The Anastasia Beverly Hills Lip Velvet Lipstick comes in a wide variety of universal shades, but I have a “Crush” on one shade in particular. Crush is a nudey-pink color that compliments all skin tones. The formula is a rich, velvety mousse texture that stays on lips for hours- even through a round or 2 of espresso martinis and fries- which I personally tested for the sake of research, of course. The packaging is a luxe tube with a gold cap that twists off for an elegant design. The applicator itself has a pointed tip for lining the lips with ease. *Chef’s Kiss* to a flawless matte finish.
Shop Additional Anastasia Beverly Hills Products
DIPBROW Pomade
$23.00
Volumizing Tinted Brow Gel
$25.00
Beauty Balm Serum Boosted Skin Tint
$42.00
Blurring Serum Blush
$25.00
Lip Liner
$22.00
The Bottom Line
The Anastasia Beverly Hills cosmetics range has best-in-class essentials for your makeup bag- whether you are looking for “au naturel” touchups or high shine glam.
Taylor Gross is a NYC based “buy-ologist” and founder of ReTaylor Therapy, a leading retail consultancy for beauty and wellness. She has held the position of Head Beauty Buyer and led brand curation at iconic retailers from Space NK to Barneys New York. She has also optimized sales strategies and led partnerships for international beauty brands tailored to the US market. As she is a buying and merchandising product expert, Taylor is known for her extensive knowledge of the beauty industry and the best-in-class product essentials. She is excited to share beauty’s best kept secrets with fellow beauty lovers here at Dermstore.
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