Editor’s Pick: Our Favorite Skin Care Brands for Expecting Moms and Baby

BY Christina Heiser · May 10, 2018

mom-baby-2 I Dermstore Blog

Considering the seasoned beauty junkie you are (or were), things might have changed when you found out you were pregnant. This marks a time when even the most devoted beauty addict has to slow down and take stock of what she puts on her skin, because what’s okay for mom might not be best for baby. The careful consideration that goes into choosing a product doesn’t end with childbirth. A newborn’s delicate skin requires the gentlest of products and ingredients.

During a sensitive time like pregnancy, it pays to scrutinize your favorite brand’s ingredients or change your staples altogether. Dr. Fayne Frey, MD, FAAD, board-certified dermatologist and founder of FryFace, advises that products containing “vitamin A derivatives, like tretinoin (a prescription product) and its relatives, like retinol and retinaldehyde (found in over-the-counter products) should be avoided as they are known teratogens” (implicated in birth defects).

“Avoiding self-tanners while pregnant is also advised as DHA (dihydroxyacetone), the ingredient used in these products is usually aerosolized and may find its way into the maternal bloodstream by being inhaled,” Dr. Frey adds.

And don’t hastily rely on the tricks of old practices. For instance, talcum powder was used to keep baby bottoms dry for generations, but has been revealed to be unsafe. “There have been some studies (that show that) talc powder can be breathed in through the lungs,” says New Jersey-based ob-gyn Dr. Fares Diarbakerli MD, FACOG.

If you’re looking for an easy strategy for building out your new regimen, natural is always best, advises Dr. Diarbakerli, especially those containing coconut oil or cocoa butter. “Mother nature made lots of natural goodies to wash and moisturize with,” she says.

Need more ideas for safe baby and mom skin care products? Count on these reliable brands for the needs of both mom and your little one.

1. Noodle and Boo

Founded by a mom with kids who have ultra-sensitive skin, Noodle and Boo’s line features products specifically designed for newborns, babies and kids with sensitive skin and eczema. The brand’s Ultimate Ointment can be used to treat eczema, diaper rash and cradle cap with its fragrance- and preservative-free formula. It’s chock full of ingredients that moisturize, calm and repair damaged skin, like vitamins B and E, bisabolol and allantoin.

2. Sophie La Girafe

Not only is Sophie La Girafe’s packaging super-adorable—its products deliver too! Created by a husband and wife duo, the line is developed for babies with eczema and sensitive skin. The Baby Starter Kit makes a great gift for new moms or to keep for yourself and your babe. It includes a sensitive skin cream, body lotion, baby oil and baby hair and body wash formulated with ingredients such as calming lavender water, moisturizing cocoa butter and protecting white tea.

3. Zoe Organics

When it comes to picking out skin care products for your baby, finding ones that are truly safe is definitely key. Zoe Organics fits the bill, as its product line is made with non-toxic, organic and natural ingredients that can be used on babies and adults alike. Upgrade bath time with the Baby Bath Tea, which cleanses, eases eczema and diaper symptoms and moisturizers thanks to oatmeal, lavender and cocoa butter.

4. Mustela

No one does baby products—and giftable ones at that—better than Mustela. A trusted French brand that has been around for more than 60 years, all of the brand’s products are dermatologist-tested and safe for new moms, babies and children. Headed to a baby shower? Any mom-to-be will love the brand’s Newborn Arrival Gift Set, which comes with a foam shampoo for newborns, gentle gel cleanser, no-rinse cleansing water, baby lotion and diaper rash cream.

5. The Organic Pharmacy

Founded by a pharmacist, The Organic Pharmacy was launched to address different skin concerns through the use of organic ingredients. All of the products are non-toxic and free of artificial colors and preservatives. Help your baby enjoy sweet dreams by massaging Mother Baby Massage Oil, which intensely moisturizes with jojoba oil and vitamin E.


California-based brand Coola offers products for babies and adults that are natural, organic and sustainable. Their sunscreens are free of potentially aggravating ingredients as well as ones that could be bad for the environment. Case in point: the Mineral Baby Moisturizer Organic SPF 50 Unscented offers non-irritating physical broad-spectrum sun protection from zinc oxide, as well as nourishment for delicate baby skin thanks to organic shea butter, avocado oil and sesame seed.

7. Weleda

If you’re concerned about what you’re putting on your skin while pregnant—or what you’re using on your baby once they’re born—then Weleda is definitely a brand worth checking out. All of their products rely on natural formulas sans chemicals, synthetic fragrances, chemicals and preservatives. For tiny tykes in particular, the Baby Calendula Face Cream is a dream. With ingredients like calendula flower extract, sesame seed oil and lanolin, this hydrating cream curbs redness and irritation while keeping your skin feeling oh-so-soft.

8. Bioderma

Bioderma’s products are formulated by dermatologists and biologists to withstand environmental stress. Whether you have sensitive skin or searching for a solution for your baby’s sensitivity, there’s something here for you. Take the ABCDerm Foaming Gel, for example. This gentle cleansing gel is perfect for bath time. It won’t strip all that much-need moisture from your tot’s skin—in fact, it’ll leave a protective film over their skin to keep it hydrated.

Christina Heiser

By day, Christina Heiser is a senior editor for L’Oréal Paris. By night, she’s a freelance beauty, health, and wellness writer for a variety of online publications like NBC News Better and What’s Good by The Vitamin Shoppe. Outside of the offi... Read More >

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