Oftentimes in fashion and beauty, trends make a 360, coming back into style a few decades after their initial fanfare. Such is the case with the latest in makeup trends: Iridescent lip shades, eyeliners, face primers and eyeshadows—which give off that lit-from-within glow—are back. There are a few reasons this type of dream-like style has re-emerged since the ’90s, according to various professionals, one of which is probably an art creation you’ve noticed on nearly everything: unicorns.
“The iridescent glow is an ethereal, holographic look reminiscent of unicorns and fairies. It can be as subtle as applying a pastel blush or a full-on look emulating a fantasy creature,” explains Heather Harzold, a makeup artist, licensed esthetician and beauty blogger. “This makeup look is so popular right now thanks to the unicorn craze that has taken over. It appeals to a large demographic of makeup lovers who love the ethereal and shimmery, sparkly look it gives, as well as those who love fantasy, and [it has] even carried over into cosplaying,” she adds.
If you don’t exactly want to dress up as a mythical creature, the manager of pro artistry for Stila Cosmetics, Carly Giglio says that the iridescent glow is trendy right now because of its diversity. “It can be either a bold statement or a subtle fresh glow. Iridescent is a mix of a few shades which creates more whimsical, ethereal dimension even if you want to glow big,” she explains. “This trend isn’t going anywhere, so an iridescent glow is a perfect way to continue to re-invent and play with different shades and textures in the glow game,” Giglio notes.
Ready to give this sparkly yet earthy look a shot? Here’s how to rock it, according to the pros who know best.