What makes a skin care brand “premium”? We define it as a brand that not only offers something innovative, but delivers on its promises. These brands are selling trust and efficacy, above all. A simple nighttime serum or lightweight sunscreen can make all the difference in the world, but the first step in finding those life-changing products is to start with a trustworthy brand. We took a look at our most popular and effective skin care brands to make your shopping a lot more productive and much less stressful. Check out the top 10 below.